New-to-market wine approved by the governing body for Prosecco D.O.C. appellation
Gancia, a brand of New York-based Roust Americas, unveiled a new-to-market wine that merges the popular trends of Prosecco and Rosé into a unique varietal approved earlier this year by the governing body for the Prosecco D.O.C. appellation. Gancia's Prosecco Rosé D.O.C. will arrive onshore in North America in time for Christmas and New Year occasions, it says.
Martini & Rossi, a division of Bacardi Ltd., has announced the release of Frosé, a frozen Rosé wine cocktail, and Frosecco, a packaged, frozen prosecco.
Josh Cellars, a brand of Deutsch Family Wine & Spirits, released its first-ever Prosecco, which contains 100 percent Glera (Prosecco) grapes sourced from vineyards lying between Conegliano Veneto and Valdobbiadene.
Dual-layered labels unveil layer of colorful artwork
The new dual-layered labels, which were created by Italian design agency Robilant Associati, are designed to be peeled back, unveiling an inside layer of colorful artwork that is unique to each wine.
Specialty drinks, Italian wines gain menu placements
Technomic's “On-Premise Intelligence Report,” developed with New York-based Beverage Marketing Corporation, examines trends in the on-premise market as consumers' demands for quality, variety and authenticity increase and their flavor preferences shift.
Ombra Di Pantera, a brand of Ombra Drinks Ltd., introduced a new signature wine in the United States: Ombra Di Pantera Prosecco Superiore Brut Millesimato DOCG.
During the 52 weeks ending Nov. 10, 2012, the sparkling wine category increased 4.6 percent in dollar sales, said Danny Brager, vice president of beverage and alcohol for Chicago-based market research firm Nielsen, in a Dec. 31 blog post.