MALK’s CEO Jason Bronstad credits the company’s dedication to quality and transparency as driving its rapid growth, as these factors resonate with health-conscious consumers.
Total milk ― comprised of dairy, plant and all other milks ― is in hopes of a revival as the category continues to be challenged following its spikes in volume and dollar sales in 2020.
Mooala, an organic plant-based milk brand, announced the launch of its Simple line, its-first-ever three-ingredient, organic, shelf-stable line of plant-based milk.
Ripple Foods, a leader in plant-based dairy, announced the newest addition to its portfolio of plant-based products: Ripple Kids Unsweetened Original Milk.
This year’s State of the Industry report on dairy drinks and alternatives notes the impact inflation has had on the categories, as well as the rise of plant-based options.
As plant-based beverages have grown elevenfold since the turn of the century, discussions have percolated regarding the use of the term milk. Earlier this year, the U.S. Food and Drug Administration (FDA) announced draft recommendations for the industry on the naming of these products as well as recommendations on voluntary nutrient statements for their labeling.
Anne Scott Livingston, research analyst at Chicago-based Euromonitor International, notes that producers were forced to increase their milk prices due to a jump in input costs, which “have significantly strained category margins.”
As more consumers consider how their purchases contribute to not only protecting their individual well-being, but also that of the planet, Táche set out to create a sustainable, healthy alternative-milk for both dairy and non-dairy drinkers alike.