Heineken USA announced the return of the Beers of Mexico variety pack. Joining the mix this year is Dos Equis Roja, a distinctive red lager crafted with Mexican malted barley and hops.
Although it has long been the prevailing opinion that Anheuser-Busch InBev (ABI) would pursue SABMiller, I don’t believe this to be so for the following reasons.
White Plains, N.Y.-based Heineken USA announces the return of the Beers of Mexicovariety pack. Joining the mix this year is Dos Equis Roja, a distinctive red lager crafted with Mexican malted barley and hops. This latest version of the Beers of Mexico pack will be available in 12- and 24-packs starting Aug. 1.
Mexican beer, imported beer, Dos Equis, variety pack
April 15, 2015
Heineken USA is bringing back its Beers of Mexico Fiesta Pack with a limited-edition offering of Dos Equis Azul, a signature lager featuring golden wheat and blue agave nectar, along with Dos Equis Lager, Tecate and Sol Mexican beers.
White Plains, N.Y.-based Heineken USA announced that, effective July 1, Ronald den Elzen, the current managing director of Heineken Portugal, will become chief executive officer, and current chief executive officer Dolf van den Brink will become chief executive officer of Cuauhtémoc Moctezuma (CM)/Heineken Mexico.
Heineken USA, White Plains, N.Y., is bringing back its “Beers of Mexico” variety pack with new limited-edition offering of Dos Equis Azul, along with Dos Equis Lager, Tecate and Sol Mexican beers.