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Home » imported beer

Articles Tagged with ''imported beer''

Heineken CoolerPack

Heineken brand releases COOLERPACK innovation

Brand transforms secondary packaging into beverage cooler
April 28, 2017

Heineken, a brand of White Plains, N.Y.-based Heineken USA, is launching the COOLERPACK, an engineered 18-pack cardboard packaging innovation that allows consumers to chill their Heineken by removing the top of the case and adding ice, the company says. 


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Malibu Beer

Malibu Beer

April 27, 2017

In time for summer, United States Beverage announced the May launch of Malibu Beer, an imported lager from the Caribbean.


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Mexican beer imports

2017 Beer Report: Imported beers outperform other beer segments

Mexican beers outpace import segment
jessica Jacobsen
Jessica Jacobsen
March 9, 2017
The trades taking place on Wall Street often can come with a sense of urgency and anxiety for brokers and their respective clients. However, consumers also are opting to “trade up” when it comes to their beer selection.
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Amstel XLight

Amstel introduces Amstel Xlight

March 1, 2017

Amestel, a brand of Heineken USA, White Plains, N.Y., announced the launch of of a new light beer: Amstel Xlight. With 90 calories, 2 grams of carbs, 4.2 percent alcohol by volume and 4 international bittering units, Amstel Xlight is a sessionable, premium quality light beer with a full beer flavor not expected from a light beer, the company says. The new product, which launched March 1 in Arizona, Texas, and Boston, Mass.,is available in six-pack bottles, 12-pack cans and bottles, and a 24-ounce single-serve can.  


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Constellation Brands posts growth in third quarter results

Beer net sales up 16 percent
January 5, 2017

Constellation Brands Inc., Victor, N.Y., reported its third quarter fiscal 2017 results.


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Minerva Brewing selects Pabst Brewing Co. as exclusive U.S. Importer

Premium Mexican craft brands to be added to PBC’s import portfolio
December 9, 2016

Cerveza Minerva, Mexico, announced that it has selected Pabst Brewing Co., Los Angeles, as its exclusive importer in the United States.


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Benicio Del Toro spreads holiday cheer in new Heineken commercial

Company launches series of consumer promotions to coincide with campaign
November 15, 2016
Heineken, a brand of White Plains, N.Y.-based Heineken USA, launched the third commercial in its global marketing campaign There’s More Behind the Star. With Academy-award winning actor Benicio Del Toro continuing his spokesperson role, the commercial is hoping to spread some holiday cheer, the company says.
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Heineken USA brings back What’s Your Play retail program

Marketing program to offer weekly and daily prizes
November 4, 2016

Heineken USA, White Plains, N.Y., is upping the ante on game day with its What’s Your Play? portfolio retail program running from Jan. 1 to Feb. 28 during the football playoff weeks and the Super Bowl. 


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Molson Coors completes transaction of MillerCoors

Company retains all rights to current portfolio brands in US and Puerto Rico
October 11, 2016

Molson Coors Brewing Co., Denver and Montreal, announced the successful completion of its previously announced acquisition of London-based SABMiller plc’s 58 percent stake in MillerCoors LLC, Chicago, the joint venture formed in the United States and Puerto Rico by both companies in 2008.


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Tecate Wall

Tecate Light launches TV spot during first presidential debate

Spot to appear on Fox News, Univision, Telemundo
September 26, 2016

Tecate Light, a brand of White Plains, N.Y.-based Heineken USA, debuted a new national TV commercial called “The Wall” on Fox News, Univision and Telemundo during the first Presidential debate on Sept. 26.


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