Imported beer - Articles - Page 8

Dos Equis named Official Beer Sponsor of College Football Playoffs

Fans can enter weekly contest for chance to make life a little more interesante

July 24, 2018

White Plains, N.Y.-based Heineken announced that its imported Mexican beer, Dos Equis, is once again the Official Beer Sponsor of the College Football Playoffs. Each week from August through December, the brand is giving football fans and beer drinkers the chance to win tickets to the College Football Playoff National Championship game. Beer drinkers can expect Dos Equis to make the legendary a little more interesante this football season, as the brand will deliver fun and authentic content while giving the fans a chance to live once-in-a-lifetime experiences, it says.

HEINEKEN USA did what it does best by creating two never-before-seen products, the BLADE and Home Tap. - Beverage Industry

HEINEKEN USA launches BLADE and Home Tap for at-home consumers

Innovation, product development enhance beer consumption

Taylor Karg

July 18, 2018

A common theme within the global company is progressiveness and this year, HEINEKEN USA did what it does best by creating two never-before-seen products, the BLADE and Home Tap.

2018 State of the Beverage Industry: Mixed results for US beer market

Imported beers help offset declines

Jessica Jacobsen

July 11, 2018

Although the beer market maintains its dominance, Nielsen notes that the category benefitted more from pricing strategies than consumption trends.

Tecate Light introduces new 7-ounce 20-pack

Import beer brand releases smaller bottles for summer

June 20, 2018

Launching this month, the new summer bottles will be available to consumers in Arizona, Texas, New Mexico and select areas of California.

Heineken announced the relaunch of the CoolerPack, an engineered 18-pack cardboard packaging innovation that enables consumers to chill their beer by removing the top of the case and adding ice. - Beverage Industry

Heineken relaunches CoolerPack for summer

Secondary packaging supported by national TV campaign

May 21, 2018

The CoolerPack will keep consumers cool in the heat all summer long, driving incremental sales and profits for retailers who stock and display the item

Millennials’ behaviors influence HEINEKEN USA's consumer approach

Demographic having positive affect on imported beer sales

May 18, 2018

In a recent Beverage Industry Special Report, the publication highlighted the impact that millennials are having on the U.S. market. Brand owners are no stranger to the growing influence this demographic is having and are making concerted efforts to stay on top of the latest trends associated with millennials.

FrappaChata Iced Coffee - Beverage Industry

Analytics furthers category management across beverages

Beverage companies at all levels employing new strategies

May 16, 2018

In today’s competitive beverage market, brand owners and retailers are seeing the value of micro-level insights to better understand how they can tap into consumers’ purchasing drivers while also producing a growing revenue model.

Birra Moretti announces relaunch of Bocce Ball program

Two Italian classics return for the summer

May 4, 2018

Birra Moretti, a brand of Five Points Trading Co., White Plains, N.Y.,, has teamed up with Bocce for the second year in a row.

Innis & Gunn packaging reflects barrel-aging roots

International craft brewer pays homage to Edinburgh, Scotland

May 1, 2018

Innis & Gunn unveiled a brand new look with a unifying packaging rebrand across its core barrel-aged and craft brewed beers range.

Stella Artois unveils new international campaign

Joie de Bière will be beer brand’s largest marketing effort to date

April 16, 2018

Stella Artois, a brand of Leuven, Belgium-based Anheuser-Busch InBev, introduced Joie de Bière, a new campaign that urges consumers not to let life and all its modern distractions get in the way of savoring the moments that matter.