Articles Tagged with ''imported beer''

Red Stripe celebrates 100 years

Beer brand pays homage to Jamaican heritage with EP
August 6, 2018

Red Stripe, a beer brand of Heineken USA, White Plains, N.Y., announced its plans to celebrate the 100th anniversary of beer producer and Jamaican brewer Desnoes and Geddes Ltd. (D&G).


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Dos Equis

Dos Equis named Official Beer Sponsor of College Football Playoffs

Fans can enter weekly contest for chance to make life a little more interesante
July 24, 2018

White Plains, N.Y.-based Heineken announced that its imported Mexican beer, Dos Equis, is once again the Official Beer Sponsor of the College Football Playoffs. Each week from August through December, the brand is giving football fans and beer drinkers the chance to win tickets to the College Football Playoff National Championship game. Beer drinkers can expect Dos Equis to make the legendary a little more interesante this football season, as the brand will deliver fun and authentic content while giving the fans a chance to live once-in-a-lifetime experiences, it says. 


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Tecate Light - Beverage Industry

Tecate Light introduces new 7-ounce 20-pack

Import beer brand releases smaller bottles for summer
June 20, 2018
Launching this month, the new summer bottles will be available to consumers in Arizona, Texas, New Mexico and select areas of California.
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Heineken announced the relaunch of the CoolerPack, an engineered 18-pack cardboard packaging innovation that enables consumers to chill their beer by removing the top of the case and adding ice. - Beverage Industry

Heineken relaunches CoolerPack for summer

Secondary packaging supported by national TV campaign
May 21, 2018
The CoolerPack will keep consumers cool in the heat all summer long, driving incremental sales and profits for retailers who stock and display the item
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Millennials’ behaviors influence HEINEKEN USA's consumer approach

Demographic having positive affect on imported beer sales
May 18, 2018

In a recent Beverage Industry Special Report, the publication highlighted the impact that millennials are having on the U.S. market. Brand owners are no stranger to the growing influence this demographic is having and are making concerted efforts to stay on top of the latest trends associated with millennials.


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FrappaChata Iced Coffee - Beverage Industry

Analytics furthers category management across beverages

Beverage companies at all levels employing new strategies
May 16, 2018
In today’s competitive beverage market, brand owners and retailers are seeing the value of micro-level insights to better understand how they can tap into consumers’ purchasing drivers while also producing a growing revenue model.
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