Articles Tagged with ''imported beer''

Dos Equis new packaging blends Mexican heritage with progressive fusion of cultures

New bottles, cans will rollout throughout fall

August 27, 2020

Dos Equis, a brand of White Plains, N.Y.-based HEINEKEN USA, announced the latest updates to its packaging as part of an overall brand refresh to maintain relevance with today’s consumer.

Dos Equis launches Seis-Foot Cooler to remind drinkers to stay 6 feet apart

Limited-edition promotional cooler gives new meaning to 'socially distant'

August 6, 2020

To remind drinkers to drink responsibly while maintaining a distance of six feet, Dos Equis unveiled a Seis-Foot Cooler, available for a limited time, when drinkers show proof of purchase of the imported Mexican beer.

2020 State of the Beverage Industry: Recent shifts in shopping patterns lift beer market

Flavored malt beverage segment driven by hard seltzers

June 24, 2020

Although the U.S. beer market has seen performance of its segments “all mixed up” in years past, recent shopping pattern shifts due to COVID-19 have lifted the alcohol category.

Heineken adds a little extra to multi-pack

15-pack of imported beer includes 3 cans of Heineken 0.0

June 12, 2020

This summer Heineken, a brand of HEINEKEN USA, White Plains, N.Y., is giving beer drinkers a choice of great beer taste with and without alcohol in its new 15-count multi-pack.

Packaging News

Weissbier comes to the United States in 16.9-ounce cans

Packaging celebrates brand’s German heritage and tradition

April 12, 2020

For the first time, Weissbier, a brand of Hacker-Pschorr, Munich, is available in 16.9-ounce cans in the United States. The new lightweight cans now come in a four-pack and feature an updated look that celebrates the brand’s heritage, tradition and superior taste, the company says.

Constellation addresses Mexican brewery production

Company takes steps to ensure safety, stability

April 8, 2020

Constellation Brands Inc., Victor, N.Y., announced additional steps it is taking to reduce its brewery production activities in Mexico to a level that safeguards the environment and avoids irreversible impact to its operations.

Ace Metrix tracks how brands are navigating COVID-19 pandemic

Guinness’ St. Patrick’s Day ad scores well with viewers

March 23, 2020

In a recent blog post, advertising analytics firm Ace Metrix, El Segundo, Calif., revealed insights about the first COVID-19 related ads from Guinness, Ford and Verizon. The technology company also unveiled consumer reactions to the initial ads addressing the virus.

2020 Beer Report: Imported beer segment driven by factions

Mexican beer continues to drive sales

Jessica Jacobsen

March 11, 2020

As beer consumers expressed a growing desire for new styles and flavors, the imported beer segment was among the markets that benefited from this demand.

Dos Equis to release summer packaging

Limited-edition cans to include national, Texas versions

March 6, 2020

With warmer weather on the horizon, Dos Equis, a brand of White Plains, N.Y.-based HEINEKEN USA, has announced the release of limited-edition summer packaging.

Heineken encourages consumers to enjoy Dry January with a cold one

Import beer brand unveils promotion featuring Heineken 0.0

December 20, 2019

For consumers looking to participate in Dry January, beer drinking usually is not part of the equation. However, Heineken USA, White Plains, N.Y., is encouraging consumers to keep their alcohol-free pledge, but still with a beer in hand — Heineken 0.0. To support on-premise partners, the company introduced an integrated marketing program that incorporates the alcohol-free brew.

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.