Articles Tagged with ''imported beer''

Constellation Brands Beer Division, Chicago, will roll out a new “Yellow Caps” campaign for its Pacifico pilsner-style Mexican beer brand this summer.

Peroni Nastro Azzurro, an Italian beer brand of London-based SABMiller plc, is teaming up with AIDS charity (Red) as the official beer of Eat (Red). Drink (Red). Save Lives. The new (Red) campaign, which runs through June 10, is led by chef Mario Batali and butcher and meat purveyor Pat LaFrieda to raise money and awareness to fight AIDS. Peroni will provide support at a number of participating restaurants and bars across the country during the campaign.

In time for spring, Heineken USA introduced an 8.5-ounce slim can format. Twelve-packs of these new slim cans began rolling out at retail outlets across the country this month.

Fitness water brand Buff Water signed Canadian Football League athlete Hugh Charles, a running back for the Edmonton Eskimos, to its brand team.

As the economy stabilizes, consumers are trading up for the premium beer offerings available through the imported beers segment, says Edward Hyseh, U.S. research analyst for Euromonitor International, Chicago.

Crown Imports LLC, a Chicago-based division of Constellation Brands, announced that its Corona Light brand will expand on draft in more than 35 U.S. markets, and its Corona Extra brand will make its debut on draft in three test markets.

Anheuser-Busch InBev (AB InBev), Leuven, Belgium, announced that it will re-acquire Oriental Brewery (OB), a leading brewer in South Korea, from New York-based Kohlberg Kravis Roberts & Co. L.P. (KKR) and Hong Kong-based Affinity Equity Partners for $5.8 billion.

Adding to its popular “No Bollocks” marketing campaign, Heineken USA’s Newcastle brand took the idea of advertising on cabs to a new level in order to promote its new Newcastle Cabbie Black Ale.

Heineken USA, White Plains, N.Y., announced its new “Bring Your Sunday Best” retail program featuring its Heineken, Dos Equis, Newcastle Brown Ale, Strongbow Cider and Tecate brands.

 In 2011, beer’s performance reflected a category of contradictions with trends torn between the ongoing price consciousness of some consumers and the insatiable taste for variety — even if it carries a higher price — from other demographics.