Articles Tagged with ''imported beer''

New Gold 6 pack

Hacker-Pschorr launches packaging redesign

Packaging redesign enhances quality, appearance
March 15, 2016

Founded in the 15th century, Hacker-Pschorr recently received a 21st century face-lift with a modern packaging redesign in the United States, the company says. The redesign was aimed to enhance the packaging’s quality and appearance and affected the brand’s entire line of packaging, including bottle labels and cases.


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Case Stacker, Tecate

2016 Beer Report: Mexican, Belgian beers post strong gains for import segment

Diversity, affordability among trends contributing to growth
jessica Jacobsen
Jessica Jacobsen
March 10, 2016

It seems as though U.S. consumers are having a love affair with import beer, based on analysis in this year's beer market report. According to Chicago-based Information Resources Inc. (IRI), dollar sales for import beer were $5.4 billion — an 11.7 percent increase — for the 52 weeks ending Dec. 27, 2015, in U.S. supermarkets, drug stores, mass merchandisers, gas and convenience stores, military commissaries, and select club and dollar retail chains. Case sale gains were just shy of 10 percent during that time period.


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Del Toro Heineken

Benicio Del Toro featured in new Heineken campaign

Global campaign invites consumers to learn about the brand’s history
February 29, 2016

Heineken unveiled a new integrated global marketing campaign called There's More Behind the Star. The brand of White Plains, N.Y.-based Heineken USA is inviting consumers to discover the authentic stories that are the foundation of the global brand, it says.


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ACDC Rock or Bust

September 15, 2015

ACDC, the Australian rock band, joined forces with German brewer Karlsberg and Eurobrew Inc. to introduce a rock-inspired premium lager to the United States. 


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2015 Wholesaler of the Year: Andrews Distributing Co.

Texas beer distributor expands portfolio, facilities
jessica Jacobsen
Jessica Jacobsen
September 11, 2015

In 1976, the United States was celebrating its bicentennial, the National Basketball Association and the American Basketball Association agreed to a merger, and the CN Tower was built in Toronto, making it the tallest free-standing land structure at the time.


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Dos Equis releases latest variety pack

Mix pack designed for consumers seeking interesting, legendary experiences
August 17, 2015

White Plains, N.Y.-based Heineken USA’s Dos Equis brand announced the debut of its limited-edition variety pack: Exploration. The mix pack is designed to appeal to consumers who seek more interesting and legendary experiences, the company says.


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