Articles Tagged with ''imported beer''

Corona Extra 2017 limited-edition “Legends” bottles

Corona releases ‘Legends’ bottles

Mexican beer brand features legendary fighters on bottles
September 15, 2017
Corona Extra announced the launch of its 2017 limited-edition “Legends” bottles. For the fifth consecutive year, Corona released specially wrapped, collectible 12-ounce bottles featuring six boxers.
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A Kum & Go in Iowa features local beers as part of its growler taps.

Convenience stores remain bright spot in retail landscape

Channel embraces health-and-wellness trends
jessica Jacobsen
Jessica Jacobsen
September 11, 2017
Although the eCommerce effect has presented a new dynamic for the retail market, the convenience store (c-store) channel has shown itself to be resilient. However, experts note that the channel still is navigating other consumer packaged goods (CPG) trends in order to meet the needs of today’s consumer.
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Birra Moretti Bocce

Birra Moretti announces fall marketing program

Campaign pairs beer, bocce
September 6, 2017

Birra Moretti, a brand of Five Points Trading Co., a division of White Plains, N.Y.-based Heineken USA, announced it is teaming up with Bocce, Italy’s beloved pastime, to encourage legal-drinking aged consumers to come together and enjoy two Italian classics with friends, family and fellow patrons at their favorite local bar, at home or at other outdoor social gatherings this fall. 


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Dos Equis announces ‘The Most Interesting Fan of College Football’

Campaign complements Mexican beer’s return to sponsor of College Football Playoffs
August 29, 2017

To help fans "Stay Thirsty" this college football season, Dos Equis, a brand of White Plains, N.Y.-based Heineken USA, returns as the Official Beer Sponsor of the College Football Playoffs and is on a mission with its newest campaign to champion those Saturday football fanatics who choose "Game Day Over Everything."


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drinktec

drinktec to offer solutions for brewing industry

Approximately 80 percent of exhibitors can aid breweries
June 16, 2017
About 44 percent of the visitors to the last drinktec came from the brewing industry, according to the tradeshow presenter. Between Sept. 11 and 15, those involved in the production of beer can come together for drinktec 2017 at the Messe München exhibition center where they will find all they need to produce excellent beer.
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Moosehead

Moosehead Breweries releases 150th anniversary label

Beer brand’s anniversary aligns with Canada’s sesquicentennial
June 16, 2017
In celebration of its 150th anniversary, Moosehead Breweries released packaging to acknowledge the sesquicentennial milestone. To celebrate the anniversary, Moosehead will launch new 150th-themed bottle labels for Moosehead Lager and introduce Moosehead Radler on draft in the United States.
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