Beverage Industry logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Beverage Industry logo
  • NEWS
    • R&D News
    • Supplier News
  • PRODUCTS
    • New Products
    • Reader's Choice Poll
  • CATEGORIES
    • Alternative Drinks
    • Beer
    • Bottled Water
    • Cannabis Beverages
    • Carbonated Soft Drinks
    • Energy Drinks & Shots
    • Juice & Juice Drinks
    • Plant-Based Beverages
    • Sports Drinks
    • Tea and Coffee
    • Wine & Spirits
  • R&D
    • Beverage R&D Features
    • Ingredient Spotlight
  • PACKAGING
    • New Packages
    • Packaging Equipment
    • Packaging Material
  • OPERATIONS
    • Distribution
    • Plant Focus
  • TOP LISTS
    • Beer Market Report
    • Executive of the Year
    • State of the Beverage Industry
    • Top 100 Beverage Companies
    • Truck Report
    • Wholesaler of the Year
  • MEDIA
    • eBook
    • Podcast
    • Polls
    • Videos
    • Webinars
  • DIRECTORIES
    • Annual Manual
    • Contract Packaging Guide
    • Take a Tour
  • MORE
    • Classifieds
    • Channel Strategies
    • eNewsletters
    • Events
      • Membrane Technology Forum
    • Interactive Product Spotlights
    • Market Insights
    • Sponsor Insights
    • Store
    • White Papers
  • EMAG
    • eMagazine
    • Archived Issues
    • Advertise
  • SIGN UP!

drinktec to offer solutions for brewing industry

Approximately 80 percent of exhibitors can aid breweries

drinktec
June 16, 2017

About 44 percent of the visitors to the last drinktec came from the brewing industry, according to the tradeshow presenter. Between Sept. 11 and 15, those involved in the production of beer can come together for drinktec 2017 at the Messe München exhibition center where they will find all they need to produce excellent beer.

Currently, the global thirst for beer is lessening. For the first time, brewers worldwide saw the market fall in two successive years — in 2014 by 0.5 percent and in 2015 by 1.5 percent, drinktec states. The main reasons for this are thought to be the difficult general economic conditions and increasing political unrest. Additionally, the world beer market now is strongly consolidated.

According to Statista, the five biggest brewing groups accounted for just more than half of all beer sales, a market that stands at 1.93 billion hectoliters. It will become even more important for each individual brewery to be able to efficiently and flexibly produce. For that, they need the right technology, energy-saving brewing processes, plus continuous investment in the business, in line with the motto: “A brewery that stops building will soon stop brewing.”

drinktec: Solutions for brewers big and small

For the brewing sector, drinktec 2017 is offering everything that is needed for producing and marketing beer. Tailor-made solutions can be found at the tradeshow for amateur brewers and craft brewers, as well as family owned firms and large-scale breweries.

Overall, about 80 percent of the drinktec exhibitors are offering solutions and technology for the brewing world.

The exhibitors will showcase product-specific process technology for beer from the brewhouse via filtration through to the necessary analytical equipment in Hall B2. Raw materials from malt-houses and hop suppliers will be presented in Hall B1, and restaurant and catering supplies as well as dispensing systems will be on display in Hall A1. A new section called Home & Craft will be in Hall C1, where small-scale and amateur brewers can find the right equipment.

Drinktec is thus reacting to a trend that is gaining ground in Germany. There now are an estimated 17,000 amateur brewers in Germany, and the borderline between production for home consumption and commercial activity is not a clear one. The adjacent display called drinktec@SIMEI in Halls C1 and C2, where machinery, technology and equipment for wine production and processing will be on show, also will be of interest to craft brewers who occasionally like to fill their special beers in fine, large wine bottles or who think more in terms of overall numbers than hectoliters.

Craft beer — a success story

Of course, in the brewing industry not everything is measured in terms of size. Small- and medium-sized breweries generally are well placed to find their niche and fill it. The ever-stronger craft beer wave is advancing across almost all continents.

In Europe, Asia and Australia, many small breweries are starting up. In the United States, the “mother land” of the craft brewing movement, the market in craft brewing increased by almost 13 percent (in sales) and 16 percent (in revenue) in 2015, according to the Brewers Association, this against the background of an overall market that was stagnating.

These small breweries now account for more than 12 percent of the second-largest beer market worldwide. Thanks to craft beer, new dynamism is being injected into hop markets worldwide, which have suffered years of standstill. Years ago, U.S. hop farmers started to grow new varieties of hops, and craft brewers experimented with different taste nuances.

Now, other regions are following suit. For example, the Hallertau region in Bavaria is producing new German varieties of hops with highly aromatic nuances.

Drinktec — Supporting program specially for brewers

As well as the broad spectrum of products and services on show at the exhibitor booths, drinktec 2017 in Munich has much more to offer brewers.

For example, the world championships for beer sommeliers, which occurs every two years, will take place Sept. 10, one day before the start of drinktec. The European Beer Star will be awarded Sept. 13.

The place2beer with beer tastings, success stories and a mix of lectures on diverse themes will be a popular gathering place for brewers, beer lovers and all those involved in the world of beer. Hall B1 will be the place to be for start-ups, SMEs and craft brewers.

The Microbrew Symposium on the first day of the show will be directed at the special-beer and craft beer movement. The themes primarily will focus on the technology and quality aspects of professional craft beer brewing.

Also, Orange Spirit, the beer specially brewed for drinktec, will be available again this year, with a slightly adapted recipe, it says.

The Innovation Flow Lounge will be continued at drinktec 2017, but with a new concept: It will share a communication platform and bar space with the Special Area New Beverage Concepts in Hall B1, which will give rise to synergies. BI

KEYWORDS: craft beer domestic beer drinktec imported beer tradeshows

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Chocolate, Strawberry, Vanilla shakes

    Classic flavors provide reliable, consistent results for beverage-makers

    Classic flavors of chocolate, vanilla and strawberry...
    Ingredient Spotlight
    By: Chloe Alverson
  • Free Spirits Instant Bar Bundle

    Lifestyle trends drive growth for non-alcohol category

    As lifestyle trends continue to drive growth for the...
    Wine & Spirits
    By: Lauren Sabetta
  • Younger generation displays unique habits when it comes to beverage consumption

    Generation Z shakes things up in beverage

    Experts share that Gen Z is changing the standard on what...
    Beverage News
    By: Chloe Alverson
Subscribe For Free!
  • eNewsletters
  • Online Registration
  • Subscription Customer Service
  • eMagazine Subscription
  • Manage My Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Beverage Industry audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Beverage Industry or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Fourpeople toasting with cocktails made with low-sugar ingredients, celebrating healthier drink options.
    Sponsored byCargill

    What’s Hot in Sugar Reduction: Beverages

  • chocolate milk
    Sponsored byCargill

    Sweetening the Future for Dairy and Dairy-Alternative Beverages

  • woman pouring a drink
    Sponsored byFFP

    Building a Beverage System: Meeting Consumer Demand for Precision Wellness

Popular Stories

halfday sodas

Beverage-makers turn to fiber, prebiotics and more to support consumer needs

Anheuser-Busch Brewing Futures

Anheuser-Busch announces $300 million investment in US manufacturing

smoothie

Opportunities abound for relaxation, stress-relief beverages

Vote for your favorite new product

Have your say in what makes it to the top this month!
Vote for your favorite new product and help us celebrate excellence.


VOTE NOW!

Events

April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

View All Submit An Event

Poll

Retail Coffee Segment

What retail coffee segments will fare well into the next year?
View Results Poll Archive

Products

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

See More Products

Related Articles

  • form

    Formulators offer masking solutions for health and wellness beverages

    See More
  • Market Insights - Beverage Industry

    Alternative capital solutions can offer reprieve to manufacturing sector

    See More
  • Direct-to-consumer food delivery

    Direct-to-consumer platforms offer benefits for both brands and consumers

    See More

Related Products

See More Products
  • The-Soft-Drinks-Companion.gif

    The Soft Drinks Companion: A Technical Handbook for the Beverage Industry

See More Products

Related Directories

  • Cast Aluminum Solutions

    Cast Aluminum Solutions designs and manufactures precision-engineered heated components for the food & beverage industry. Our Cast-X Circulation Heaters have stainless steel fluid surfaces, for contamination-free heating. CAS also makes food-grade custom-engineered heated components for beverages, steam generation, and food cooking & warming. CAS serves OEMs and users globally from our offices in Illinois.
×

Elevate your expertise in the beverage marketplace with unparalleled insights and connections.

Join thousands of beverage professionals today. Shouldn’t you know what they know?

JOIN NOW!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing