Tecate Light introduces new 7-ounce 20-pack
Import beer brand releases smaller bottles for summer
June 20, 2018
Tecate Light introduced a new 7-ounce bottle 20-pack to its packaging selection of the premium imported beer. Launching this month, the new summer bottles will be available to consumers in Arizona, Texas, New Mexico and select areas of California. “Consumers know there’s nothing worse than beer that doesn’t stay perfectly chilled while you’re enjoying it, especially when it’s hot outside,” said Gustavo Guerra, Tecate brand director at Heineken USA, in a statement. “The 7-ounce bottle contains the perfect amount of beer to drink for all your upcoming summer celebrations. Available in a 20-pack, it’s perfect for at-home parties and gatherings all season long.” The new packaging is being supported by engaging point-of-sale displays in English and Spanish, on-premise sampling events, and halo support from TV advertising, the company says. “The new packaging is a relevant proposition for warmer climates and meets the needs of many on-premise accounts and events that lead to increased sampling opportunities,” Guerra said.