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Home » Keywords » Tecate Light

Items Tagged with 'Tecate Light'

ARTICLES

Tecate Light - Beverage Industry

Tecate Light introduces new 7-ounce 20-pack

Import beer brand releases smaller bottles for summer
June 20, 2018
No Comments
Launching this month, the new summer bottles will be available to consumers in Arizona, Texas, New Mexico and select areas of California.
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Tecate Wall

Tecate Light launches TV spot during first presidential debate

Spot to appear on Fox News, Univision, Telemundo
September 26, 2016
No Comments

Tecate Light, a brand of White Plains, N.Y.-based Heineken USA, debuted a new national TV commercial called “The Wall” on Fox News, Univision and Telemundo during the first Presidential debate on Sept. 26.


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Tecate logo

Tecate Light announces summer program featuring Chivas del Guadalajara

Brand to sponsor four premier summer matches through July
May 12, 2016
No Comments

This summer, Tecate Light, a brand of White Plains, N.Y.-based Heineken USA, is partnering with Chivas del Guadalajara, one of the most-followed soccer clubs in the Americas, to sponsor four of the club’s premier summer matches in the United States. The matches include June 25 in Chicago, July 2 in Denver, and July 10 and 31 in Los Angeles, the company says.  


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Case Stacker, Tecate

2016 Beer Report: Mexican, Belgian beers post strong gains for import segment

Diversity, affordability among trends contributing to growth
Jess 200
Jessica Jacobsen
March 10, 2016
No Comments

It seems as though U.S. consumers are having a love affair with import beer, based on analysis in this year's beer market report. According to Chicago-based Information Resources Inc. (IRI), dollar sales for import beer were $5.4 billion — an 11.7 percent increase — for the 52 weeks ending Dec. 27, 2015, in U.S. supermarkets, drug stores, mass merchandisers, gas and convenience stores, military commissaries, and select club and dollar retail chains. Case sale gains were just shy of 10 percent during that time period.


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Barbara Harfmann, Between Drinks column

Consumers purchase beverage-related gifts during the holidays

Beverage brands unleash holiday marketing campaigns
Barbara h200x200
Barbara Harfmann
December 15, 2015
No Comments

The holidays are here, and time with family and friends spent over food and drinks is a big part of many gatherings. Beverage brands also hop on the holiday bandwagon by displaying festive flavors in brightly colored packaging to entice consumers.


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Tecate Light Holiday Promotion

Tecate Light launches new promotion for holiday season

Imported beer brand will partner with Pandora, Ibotta
October 30, 2015
No Comments

From Thanksgiving (Nov. 26) to Dia de Reyes (Jan. 6, 2016), Tecate Light, a brand of White Plains, N.Y.-based Heineken USA, is bringing the boldness of the holiday season to life with a comprehensive, 360-degree program that offers legal drinking age consumers everything they need to kick-start their holiday celebrations, the company says. 


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