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Home » clean label

Articles Tagged with ''clean label''

a bottle of Tropicana Essentials Orange Blend juice.

Juice, juice drinks market welcomes functional trends

Beverage-makers within the juice category aim to deliver added benefits
Chloe Alverson
Chloe Alverson
November 20, 2025

The juice and juice drink market has experienced fluctuation as consumers increasingly prioritize more natural ingredients and products. However, it is apparent that beverage-makers are working to deliver on these evolving consumer preferences. 


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The image shows five glass bottles of basil seed drinks.

Beverage-makers use colors to communicate benefits, attract consumers

Consumer preference for natural options affects beverage market
Chloe Alverson
Chloe Alverson
October 16, 2025

Government regulations and shifting consumer preferences are influencing the beverage colors market. 


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Bragg Pineapple Turmeric Apple Cider Vinegar Blend

Botanical, adaptogens help beverage-makers meet health and wellness goals

Personalization, cross-category experimentation represent shifts in beverage market
Sabetta-Lauren.jpg
Lauren Sabetta
September 3, 2025

In the world of beverages, a core part of how many people now define “better-for-you” beverage choices lies in the use of botanicals and adaptogens in formulations, experts note.


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Kate Farms High Protein Nutrition Shake

Kate Farms CMO discusses new High Protein Nutrition Shake

High protein, low calorie beverage crafted with user input
Chloe Alverson
Chloe Alverson
August 12, 2025

Although the product first launched in retail, Hayden says the company started the project “like we would a medical product.”


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fruit arrangement

Fruit blends bring new meaning to beverage innovation

Tropical, exotic fruit blends meet health and wellness trends
Sabetta-Lauren.jpg
Lauren Sabetta
July 28, 2025

As the beverage industry continues to show strong and sustained demand for fruit ingredients, particularly tropical fruits, experts highlight how brands look to innovate in a highly competitive and fast-moving market.


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alani nu energy drink

Energy drinks, shots market embraces innovation, functionality

With energy drinks expected to deliver more, beverage-makers work to attract consumers
Chloe Alverson
Chloe Alverson
July 21, 2025

Demand for multifunctional drinks has prompted energy drinks and shots manufacturers to embrace trends that reach a broader consumer audience. 


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flavored lemonade

Consumer expectations put clean label at the forefront

Interest prompts innovation, education from suppliers, beverage manufacturers
jessica Jacobsen
Jessica Jacobsen
July 1, 2025

As better-for-you trends proliferate, the baseline for consumer packaged goods (CPG) shows that clean label has moved beyond a trend to an expectation.


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Flavored Drinks

Hydrocolloids meet ever-evolving beverage trends head-on

Clean label, sugar reduction trends prompt innovation
Sabetta-Lauren.jpg
Lauren Sabetta
June 2, 2025

As functional beverage trends continue to impact ingredient markets, experts highlight how hydrocolloids remain essential in health-forward formulations.


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seasoning

Natural sweetener systems crucial to beverage formulations

Sweetener blends necessary for higher levels of sugar reduction
Sabetta-Lauren.jpg
Lauren Sabetta
February 19, 2025

When it comes to formulating with natural sweeteners, experts explain why hybrid sweetener systems are crucial to beverage innovations.


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reign storm clean energy drink

Natural sweetener solutions coincide with demand for clean label

Advanced technologies allow manufacturing scalability to drive down cost
Sabetta-Lauren.jpg
Lauren Sabetta
February 18, 2025

With today’s sweetener market evolving rapidly, experts highlight how natural sweetener solutions are helping beverage-makers meet sugar-reduction and clean label goals.


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