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Home » multi-packs

Articles Tagged with ''multi-packs''

Boxed Water adds 1-liter box, six-pack of cartons

New packaging options respond to consumer needs
April 15, 2015

To complement its expanded distribution, Boxed Water added a 1-liter box and a six-pack of 500-ml cartons to its product line.


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Austin Beerworks releases 99-pack

New multipack size celebrates Peacemaker Anytime Ale
October 16, 2014

Six-, 12- and 24-packs of beer might not be enough anymore. Austin Beerworks partnered with Helms Workshop to release a 99-pack of beer for $99.99.


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Packaging News: Beverage package designs emphasize color and size

Ole Smoky goes Tennessee orange, Cascade Ice launches can-sized bottles
October 16, 2014

Ole Smoky Tennessee Moonshine is showing its school spirit for the University of Tennessee football team by showcasing the school’s colors on its packaging.


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Cascade Ice launches can-height bottles

New size helps brand move into school, travel, vending channels
September 12, 2014

Unique Beverage Co. LLC designed a new bottle that is the same height as an average can of soda for its Cascade Ice sparkling waters.


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High-income consumers have favorable view of warehouse/club stores

Energy drinks could parlay association to appeal to consumer group
jessica Jacobsen
Jessica Jacobsen
August 15, 2014

Consumers are EQUIPPED with a number of tricks to help them save a few dollars when it comes to grocery shopping. Coupons, rewards cards, mail-in rebates and mobile apps are just a few ways to show off thrifty skills. But as much as these resources play a role in their saving habits, they also can limit where consumers shop and how much they buy. Enter the warehouse/club stores.


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What consumers want from secondary packaging

Paperboard, shrink films, ring carriers complement primary packaging
Jennifer Storelli
July 16, 2014

Batman has Robin, Andy Taylor has Barney Fife, Han Solo has Chewbacca, and Pinocchio has Jiminy Cricket. While sidekicks might be the background character in all of these famous duos, secondary packaging has more of a spotlight position in its role as primary packaging’s sidekick.


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Pernod Ricard USA releases whisky sample pack

October 16, 2013

Pernod Ricard USA introduced The Glenlivet 200-ml Tri-Pack, a permanent pack containing one 200-ml bottle each of The Glenlivet 12 Year Old, 15 Year Old and 18 Year Old Scotch Whisky.


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Red Bull gives fans the wings to fly

September 16, 2013

Red Bull is giving its fans the gift of flight through its new limited-edition Red Bull Flugtag four-pack.


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Paper-based secondary packaging supports brand growth

Secondary packaging helps enhance shelf presence
Stephanie Cernivec
July 15, 2013

When the recession hit, consumers started purchasing fewer items on shopping trips, in effect adding importance to a product’s packaging to get shoppers to pick up the product and examine it, says Charles Pavia, director of marketing for Proactive Packaging & Display, Ontario, Calif.


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Packaging design grabs attention

Style, clarity rate highly in packaging design
jessica Jacobsen
Jessica Jacobsen
April 16, 2012
In the grocery aisle, the competition can be fiercer than a finale of “Project Runway,” the fashion design reality TV competition. Products are lined up next to their competitors with little to no opportunity to express why they should be the consumer’s choice. In food, drug, convenience and mass merchandise channels, one of the best ways to grab the consumer’s attention is with packaging design.
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