New Black Cherry Vanilla Sparkling Hard Tea six-pack launches as well
September 7, 2023
Loverboy introduced a new Spritz Variety eight-pack and fan-favorite Black Cherry Vanilla Sparkling Hard Tea six-pack. The retail introductions follow exceptional performance through direct sales to Loverboy consumers, the company says.
Beverage subscriptions and customizable multipacks have become more popular. In turn, packaging producers must account for these multipacks of varying sizes.
2 Towns Ciderhouse announced its The Bad Apple now is available in four-packs of 12-ounce cans in 15 U.S. states for the first time since its original launch in 2010. The Bad Apple is sold in 500-ml bottles, on draft, and now 12-ounce cans.
Mighty Swell’s limited-edition Halloween Blood Orange six-pack features a chilling nightscape reminiscent of a scary movie. Additionally, the Austin, Texas-based spiked seltzer company will release a 19.2-ounce single can of hit flavor Tiger’s Blood as well as a seasonal keg of Purple Magic.
Mango, Pineapple varieties now available in multi-packs
April 15, 2022
With warmer weather and sunny days ahead, Onda Tequila Seltzer is launching four-packs of the two most popular flavors from its Paradise Collection: Mango and Pineapple.
Paulaner USA, the U.S. importer of Paulaner Brewery portfolio and other premium beverage alcohol brands, announced the release of its Paulaner Münchner Lager now available in a new 12-pack.
Splash Beverage Group Inc. announced the launch of the all-new Copa di Vino four-pack in celebration of Copa’s 10th anniversary of providing premium wines by the glass.
High-pH water brand launches 6-packs of 500-ml bottles
May 26, 2021
Essentia Water added a six-pack of 500-ml bottles to its premium water lineup in direct response to increased consumer demand for multipack options during the COVID-19 pandemic.
After a successful top-market rollout in 2020, RumChata Limón now will be on shelves across the whole country. The announcement coincides with the launch of two additional sizes for the brand, a 375-ml bottle and a three-pack of 100-ml bottles.
Packaging format expands to United Natural Foods (UNFI), KEHE Group
January 8, 2021
TEN Alkaline Spring Water released 12-ounce sustainable aluminum packaging for its 10-pH water. The company also announced the distribution expansion of the new packaging with national partners United Natural Foods (UNFI) and KEHE Group.