Articles Tagged with ''multi-packs''

Multipacks increasingly impacting beverage operations

Customized machinery might not solve long-term challenges
John Peter Koss - Beverage Industry
John Peter Koss
February 15, 2017
Which beverage package will consumers buy, under what conditions, when will they buy, how many will they buy and why will a purchase occur? These types of challenging questions confront most sales and marketing managers as they attempt to maximize sales and profit under many variable conditions.
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Harmless Vodka

Beverage companies launch new packaging and redesigns

Water companies launch larger sizes, multi-packs
January 16, 2017
Van Gogh Vodka unveiled new packaging for its self-titled lineup of vodkas. The project was a collaboration between Van Gogh Vodka and Spring Design Partners, which sought to re-imagine the on-shelf expression of the iconic namesake by creating a standout design that would elevate the flavored vodka segment, capture the millennial market and contemporize the brand, it says.
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JUST Water

JUST water releases multi-packs

Packaging produced using plant-based packaging
January 16, 2017
JUST water recently launched six-packs of its responsibly sourced and packaged 100 percent spring water, which now is available at Stop & Shop in Massachusetts, Connecticut, Rhode Island, New York and New Jersey, the company says. Released in response to consumer demand, the new six-pack features a light blue recyclable case and is available for a suggested retail price of $6.29, it adds.
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Sailor Jerry Spiced Rum

Beverage brands roll out limited-edition packaging

Companies find inspiration from sports and TV shows
September 15, 2016

In celebration of National Rum Day, Aug. 16, Sailor Jerry Spiced Rum released a limited-edition summer bottle that featured iconic artwork from the father of old-school tattooing, Norman “Sailor Jerry” Collins, for whom the rum is inspired, the company says. The 92-proof Caribbean Rum is blended with 100 percent natural spices and flavors and features notes of vanilla, cinnamon and toffee, it adds. Sailor Jerry Spiced Rum is available nationwide for $15.99 for a 750-ml bottle.


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Stone Brewing Co. Double IPA

Stone Brewing releases four-pack to celebrate 20 years

Citracado IPA newest craft brew created
September 15, 2016
In celebration of its 20th anniversary, Stone Brewing Co. released a limited-edition celebratory double IPA: Stone 20th Anniversary Citracado IPA, which is brewed with avocado flower honey and Citra hops, the company says.
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Geloso Beverage Group releases six-pack glass multi-pack

Multi-pack features four of the brand's eight flavors
October 16, 2015

Geloso Beverage Group’s Clubtails’ Cocktail-in-a-Can line, which were initially only available in 16-ounce single cans, now is available in a six-pack glass multi-pack featuring four of the brand’s eight flavors: Sex on the Beach, Bahama Mama, Long Island Iced Tea and Blue Motorcycle.


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Capri Sun updates secondary packaging

Brand adds easy-to-read ingredient label on the front of the box
June 15, 2015
Kraft Foods Group Inc.'s Capri Sun brand is using its newest multipack packaging to reinforce its dedication to quality, nutritional drinks for kids.
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New packages show commitment to sustainability

Copper Moon Coffee to launch 100 percent compostable coffee pod
June 15, 2015

Heineken USA's Strongbow Hard Apple Cider brand launched a new variety pack that mixes some of its existing hard cider favorites with new premium flavors, the brand says.


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