Beverage brands roll out limited-edition packaging
Companies find inspiration from sports and TV shows
Steeped in history
In celebration of National Rum Day, Aug. 16, Sailor Jerry Spiced Rum released a limited-edition summer bottle that featured iconic artwork from the father of old-school tattooing, Norman “Sailor Jerry” Collins, for whom the rum is inspired, the company says. The 92-proof Caribbean Rum is blended with 100 percent natural spices and flavors and features notes of vanilla, cinnamon and toffee, it adds. Sailor Jerry Spiced Rum is available nationwide for $15.99 for a 750-ml bottle.
We are the champions!
Corona Extra unveiled limited-edition bottles featuring Premier Boxing Champions (PBC) fighters prior to the “PBC on Showtime Championship Boxing” world title fight, which took place July 30 in Brooklyn, N.Y. The specially wrapped, collectible bottles are available in Corona Extra 18-packs nationwide through Oct. 31. The fourth set of limited-edition bottles released for consumers, the bottles feature an image as well as stats and the signature of each PBC boxer. Consumers had the chance to vote for their favorite boxers on social media earlier in the year, and the following were chosen to be featured on the bottles: Deontay Wilder, WBC World Heavyweight Champion; Keith Thurman, WBA World Welterweight Champion; Leo Santa Cruz, former three-division World Champion; Daniel Jacobs, WBA World Middleweight Champion; Abner Mares, former three-division World Champion; and Danny Garcia, WBC World Welterweight Champion.
Commemorating 20 years
In celebration of its 20th anniversary, Stone Brewing Co. released a limited-edition celebratory double IPA: Stone 20th Anniversary Citracado IPA, which is brewed with avocado flower honey and Citra hops, the company says. The craft beer also is a part of the brewer’s new Stone Anniversary IPA Collection four-pack, which also includes the Stone 5th Anniversary IPA, Stone 10th Anniversary IPA and Stone 15th Anniversary Escondidian Imperial Black IPA, it says. Designed to thank its craft beer supporters, the throwback anniversary four-pack rolled out in select markets nationwide this month. “We’re excited to close in on two full decades of high-quality brewing,” Stone Chief Executive Officer and Co-Founder Greg Koch said in a statement. “… Fans will be able to relive a bit of Stone history with some of our most beloved Stone Anniversary Ales. This is the first time we’ve rebrewed these IPAs since their debut, and we’re thrilled to provide this very unique opportunity for our fans to relive the past with us.”
A contemporary twist on an old favorite
Wyler’s Light drink mixes unveiled refreshed, redesigned packaging for its family of drink mixes, which now are available in 16 flavors, including Blueberry Lemonade, Cherry Limeade, Peach Iced Tea and Raspberry. Haugaard Creative created the fresh, contemporary look and feel, while making sure the brand still resonated with core consumers, it says. The Wyler’s Light logo was refreshed by making the outline a lighter blue and incorporating a subtle “swoosh” graphic element to the lockup, which helps the brand appear more lightweight, fresh and natural, it adds. A contemporary, casual font in the sub-line treatment further supported the brand proposition, while the water splash — the motif of the product line graphics — anchors the architecture and serves as a strong focal point, the company says. Additionally, strong and vibrant background colors, along with imagery of fresh fruit, elevates “great taste” and helps differentiate flavors, it adds.
Fire and ice
Icelandic Glacial announced that its super-premium lineup of sparkling and still spring waters now is available in uniquely designed glass bottles that are available in 330- and 750-ml sizes and retail nationwide and online for a suggested retail price of $2.99-$3.49 for a 750-ml glass bottle.
Breaking would be bad
Inspired by the cult TV series “Breaking Bad,” and in partnership with Sony Pictures Television, Blue Ice Vodka debuted a limited-edition line of Heisenberg vodkas that pay homage to some of the show’s most popular characters, including Jesse Pinkman and The Heisenberg, it says. Three special-edition bottles were created, and each bottle features distinct graphics and an infamous quote from the show. For example, “The One Who Knows,” “Tread Lightly” and “Say My Name.” The 750-ml bottles are available nationwide in stores and online for a suggested retail price of $27.