Beverage brands roll out limited-edition packaging
Companies find inspiration from sports and TV shows
In celebration of National Rum Day, Aug. 16, Sailor Jerry Spiced Rum released a limited-edition summer bottle that featured iconic artwork from the father of old-school tattooing, Norman “Sailor Jerry” Collins, for whom the rum is inspired, the company says. The 92-proof Caribbean Rum is blended with 100 percent natural spices and flavors and features notes of vanilla, cinnamon and toffee, it adds. Sailor Jerry Spiced Rum is available nationwide for $15.99 for a 750-ml bottle.
Corona Extra unveiled limited-edition bottles featuring Premier Boxing Champions (PBC) fighters prior to the “PBC on Showtime Championship Boxing” world title fight, which took place July 30 in Brooklyn, N.Y. The specially wrapped, collectible bottles are available in Corona Extra 18-packs nationwide through Oct. 31. The fourth set of limited-edition bottles released for consumers, the bottles feature an image as well as stats and the signature of each PBC boxer. Consumers had the chance to vote for their favorite boxers on social media earlier in the year, and the following were chosen to be featured on the bottles: Deontay Wilder, WBC World Heavyweight Champion; Keith Thurman, WBA World Welterweight Champion; Leo Santa Cruz, former three-division World Champion; Daniel Jacobs, WBA World Middleweight Champion; Abner Mares, former three-division World Champion; and Danny Garcia, WBC World Welterweight Champion.