Articles Tagged with ''label design''

14 Hands horse replaced by unicorn for National Unicorn Day

Limited-edition rosé can design a tribute to the mythical

May 25, 2020

One year after the launch of its canned wine varietals, 14 Hands Winery has released limited-edition Rosé Bubbles in a unicorn can.

Appleton Estate Jamaica Rum rebrands lineup

Rum brand releases new variety to coincide with new packaging

May 14, 2020

The release of Appleton Estate 8 Year Old coincides with a brand relaunch, featuring newly designed packaging.

Artist depicts Kentucky Derby on Woodford Reserve label

Whiskey brand, Churchill downs to virtual Kentucky Derby experience

April 28, 2020

Woodford Reserve released its 2020 commemorative Derby bottle. Created by Louisville artist Richard Sullivan, a former Atlanta Braves baseball player, the bottle depicts a watercolor image of thoroughbreds as they thunder toward the finish line, with the famed Twin Spires of Churchill Downs in the background.

Avery Dennison’s pressure-sensitive label materials for cans

Beverage package designs optimize sustainability, enhance shelf appeal

Packaging materials, visual elements help products stand out from competition

Sarah Graybill

April 22, 2020

With brands competing to establish a foothold and capture consumer loyalty, beverage manufacturers utilize packaging as their first means of standing apart from competitors and reaching consumers. As such, brands are approaching packaging design with more mindful regard to function, visual excellence, environmental impact and brand integrity.

Van Gogh Vodka Releases Special Edition Bottle for International Women’s Day

New #GoghGirl campaign celebrates the empowerment of women everywhere

March 30, 2020

In celebration of women and the strength they embody, Van Gogh Vodka has released a new female empowerment campaign: #GoghGirl.

Passoã releases new logo to tout brand’s essence

Passoã’s new logo celebrates natural flavor and spontaneity

March 5, 2020

Passoã, creator of passion fruit liqueur recently introduced a new logo and bottle label, each designed with elements intended to reflect the brand ethos of celebrating spontaneous moments anywhere, anytime, the company says.

Milo’s Tea Co. unveils new look, updated label

Back label tells brand story and communicate product attributes

February 10, 2020

The redesigned packaging reinforces Founder Milo Carlton’s philosophy of using high-quality, natural ingredients, listening to customers and never sacrificing on taste.

Taub Family Selections and Bodegas Callia announce Callia wine’s new packaging

December 27, 2019

U.S. fine wine importer Taub Family Selections and Argentinian winery Bodegas Callia announced new packaging for its Callia wines portfolio. The new Callia label design grants a modern, premium feel with its silver label, deep red capsule and bold brand logo, the company says.

Brancott Estate releases artist-designed labels

Limited-edition labels available on Marlborough Sauvignon Blanc 2018

May 24, 2019

New Zealand wine brand Brancott Estate, Marlborough, New Zealand, has partnered with emerging UK designer Benjamin Craven to design four limited-edition labels for its Brancott Estate Marlborough Sauvignon Blanc 2018.

Craft brewer releases sophisticated new packaging

Trumer Pils seeks to stand out from other craft beer brands

January 17, 2019

Combining bright white and the brand’s signature red, the new design puts “Trumer Pils” front and center — paying tribute to its homeland of Berkeley, Calif., the company says.

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.