LIFEWTR, a brand of Purchase, N.Y.-based PepsiCo Inc., announced it is championing arts in education in its fourth label design series. Although arts education has a significant impact on students beyond self-expression, it is increasingly disappearing from schools, the company says. Highlighting the importance of arts education, LIFEWTR Series 4 will showcase the works of three young artists who demonstrate the impact that art has had on their lives, it adds.
Absolut Vodka released a limited-edition sequin bottle designed to provide a sharable moment that goes from sapphire to silver with a simple swipe, the company says.
Matua, a New Zealand wine, is releasing its 2016 Marlborough Sauvignon Blanc and Rosé with new thermographic label technology. The Chill Check labels activate and change color as a bottle is chilled to optimal drinking temperature. The label features a snowflake symbol that appears when the bottle is optimally chilled, along with a color-changing Ta Moko symbol that darkens when the wine reaches its ideal temperature.
To help advance opportunities for women in the arts, premium-bottled-water brand LIFEWTR announced it is featuring bold and abstract designs from female artists on its Series 2 bottle labels. Released in a series of three, LIFEWTR labels change several times a year and each series supports a culturally relevant theme.
Bottles, artwork to debut at New York Fashion Week
August 15, 2017
LIFEWTR, a premium bottled water brand of Purchase-N.Y.-based PepsiCo Inc. that advances creativity, art and design to serve as a source of inspiration and hydration, is partnering with the Council of Fashion Designers of America (CFDA) on a wide-ranging, multi-faceted global collaboration to help emerging fashion designers make their mark in national and international markets, the company says.
Chill Check labels activate when wine is at optimal drinking temperature
June 27, 2017
New Zealand winemaker Matua, Marlborough, New Zealand, is releasing the 2016 Marlborough Sauvignon Blanc and Rosé with new thermographic label technology.
Hennessy, a brand of Moët Hennessy USA, New York, announced urban artist JonOne as the designer of the 2017 Hennessy Very Special Limited Edition bottle.
Heineken released a limited-edition brew: “Wild Lager” H41, a beer that features a rare, wild yeast that recently was discovered in a Patagonia forest at coordinates of 41 degrees south and 71 degrees west, the company says.