Label design - Articles - Page 2

Last Drop

Specialty NFT marketplaces aid consumers eager to invest, trade

NFTs help beverage brands introduce new ways of selling, engaging with consumers

March 14, 2022

NFTs and the metaverse, although still quite experimental, could introduce some brands to new ways of selling, as well as new ways of engaging with consumers.

Maker’s Mark releases limited-edition Party Horses commemorative labels

NFT from project feature generative artwork that live on blockchain

March 3, 2022

Party Horses announced that Maker’s Mark will be its official bourbon partner for 2022 and will supply limited-edition Party Horses commemorative labels to 1,000 early adopters in the coming months.

Yellowstone bourbon releases Landmark Edition Bottles

February 4, 2022

Limestone Branch Distillery is celebrating the 150th anniversary of the Yellowstone bourbon brand by debuting the Yellowstone Select Landmark Edition Bottle series, featuring six different scenes from the national park that inspired the brand.

Jones Soda enlists Zoltar in new AR labels

Labels designed to engage with younger consumers

November 4, 2021

Jones Soda Co. announced a new series of augmented reality (AR) labels featuring the widely recognized fortune teller character Zoltar reading humorous fortunes in short videos triggered by the Jones Soda app and a phone camera.

Jones Soda brings labels to life with AR

September 16, 2021

Jones Soda Co. is bringing its labels to life with a series of augmented reality (AR) labels showcasing 15 extreme athletes and edgy artists in action.

High West Distillery & Saloon's Rendezvous Rye unveils limited-release label

May 27, 2021

High West Distillery & Saloon released its limited label release of the fan-favorite Rendezvous Rye, an award-winning blend of straight rye whiskeys.

Fetzer Wine highlights sustainability with new packaging

Graphics, colors and tagline updated on new label design

April 21, 2021

Fetzer, a brand of Fetzer Vineyards, Mendocino County, Calif., announced new packaging and platforms that highlight its commitments to responsible business, delivering a streamlined look that foregrounds its forward-looking sustainable practices for consumers.

Evan Williams Bourbon family unveils new design

New bottles will be featured in future marketing programs

September 25, 2020

The Evan Williams Bourbon family, a brand family within Heaven Hill Distillery, Bardstown, Ky., announced its Evan Williams Black, Evan Williams Bottled-in-Bond and Evan Williams Flavors will receive a new signature bottle with updated label designs.

Last Drop

Jones Soda launches “Messages of Hope” label

Limited-edition label counters pandemic with positivity

Sarah Graybill

August 13, 2020

Jones Soda Co. has turned its craft soda bottle labels into beacons of optimism during the COVID-19 pandemic with limited-edition “Messages of Hope” that feature inspirational images and messag-es created by consumers.

Black is Beautiful initiative encourages awareness, justice

Urban South releases new stout beer, label for the cause

July 28, 2020

Urban South Brewery is participating in the “Black is Beautiful” initiative, which invites brewers to use the base stout beer recipe provided with their own twist, complete with a limited-edition label design.