CytoSport Inc., maker of Muscle Milk, is featuring seven college athletic programs on custom, limited-edition 14-ounce bottles to celebrate college football season. Partner programs include the Alabama Crimson Tide, Arizona State Sun Devils, Oregon Ducks, Syracuse Orange, Tennessee Volunteers, Texas A&M Aggies and the Texas Longhorns.
Limited-edition labels accompanied by digital, social, in-store promotion
June 13, 2016
Dr Pepper, a brand of Plano, Texas-based Dr Pepper Snapple Group, launched its Pick Your Pepper campaign — an experience of self-expression involving the nationwide distribution of hundreds of new, limited-edition and custom-printed Dr Pepper 20-ounce bottles. Backed by a digital, social, radio and in-store campaign, Dr Pepper Pick Your Pepper puts the spotlight on individuality, encouraging consumers to choose the label that speaks uniquely to them, the company says.
Indaba, the flagship South African brand from Cape Classics, is getting a makeover this year. The wines have emerged with a fresh, elegant label created by premier South African designer Studio Anthony Lane, which strengthens brand communications, the company says.
For the first time since the brand’s inception more than 80 years ago, Stoli Vodka revealed a completely redesigned bottle and packaging for the full range of Stolichnaya Premium Vodka products.
Original and Mountain Dew Code Red to feature Russell Westbrook
December 15, 2015
To help kickoff the new NBA season, Mtn Dew released limited-edition cans of its original Mountain Dew and Mountain Dew Code Red, which were inspired by Dew athlete and Oklahoma City Thunder Point Guard Russell Westbrook.
Tröegs Independent Brewing revealed new art for its handcrafted beers. The hand-drawn artwork was a collaboration between co-owners Chris and John Trogner and designer Lindsey Tweed.
Orange Mango Kevin Durant bottle available in January
December 15, 2015
Following up on its limited release in February, Sparkling Ice’s Orange Mango Kevin Durant bottle will be available while supplies last nationwide beginning in January.
Following up on its limited release in February, Sparkling Ice’s Orange Mango Kevin Durant bottle will be available while supplies last nationwide beginning in January.
Each artist series vintage to feature artists' work on label
October 16, 2015
To commemorate the 20th vintage, Chateau Ste. Michelle partnered with Dale Chihuly, the first artist to present artwork on the Artist Series label for the 1993 vintage.
Orange Mango package features basketball image, Durant's signature
April 15, 2015
Sparkling Ice, a brand of Talking Rain Beverage Co., created a limited-edition bottle to highlight its new partnership with brand ambassador and partner Kevin Durant of the Oklahoma City Thunder.