Hard apple cider brand’s record-setting ice luge to stand 25 feet tall
June 5, 2014
Johnny Appleseed Hard Cider, a brand of St. Louis-based Anheuser-Busch, is working to break world records by building the world’s largest ice luge in Boston on June 19.
Heineken USA is phasing out the original Strongbow Hard Cider recipe and replacing it with new Strongbow Gold Apple Hard Cider and Strongbow Honey & Apple Hard Cider.
Strongbow Gold Apple, Honey & Apple varieties also showcase new look
March 21, 2014
White Plains, N.Y.-based Heineken USA, which acquired import rights to the Strongbow Hard Cider brand in January 2013, is phasing out the original Strongbow Hard Cider recipe in place of the new Strongbow Gold Apple Hard Cider and Strongbow Honey & Apple Hard Cider. In a blind taste test conducted last year by Rogil Research, both men and women noted that they strongly preferred the new crisp, refreshing flavor profile of Strongbow Gold Apple, the company says.
Purchase of Scotland's largest wine and spirits wholesaler will enhance service, increase value, company says
March 19, 2014
C&C Group plc, the Dublin-based manufacturer, marketer and distributor of beer and hard cider brands including Woodchuck and Hornsby’s, has acquired the remaining 50 percent stake in Wallaces Express, Scotland's largest wine and spirits wholesaler.
Woodchuck Hard Cider is adding another package size for its flagship Amber cider. The brand recently added a 16-ounce can for Woodchuck Amber, following the success of its 12-ounce cans, which were released in 2012.