This summer seems to be all about celebratory beverages, as readers are showing favor with spirits and alternative beverages that support a night out on the patio or on the town. In Beverage Industry’s June New Products poll, readers voted tropical rum beverage Blue Chair Bay Banana Rum as the top beverage posted on www.bevindustry.com during the month.
When it comes to the beer segment, more consumers are seeking upscale offerings. Andrea Riberi, senior vice president of alcohol beverages with Nielsen, New York, told Beverage Industry in its March issue that super-premium domestic beers, which include brands like MillerCoors’ Blue Moon and Anheuser-Busch’s Bud Light Lime and Michelob Ultra, gained 2 percent in case volume last year.
Hard apple cider brand’s record-setting ice luge to stand 25 feet tall
June 5, 2014
Johnny Appleseed Hard Cider, a brand of St. Louis-based Anheuser-Busch, is working to break world records by building the world’s largest ice luge in Boston on June 19.
Heineken USA is phasing out the original Strongbow Hard Cider recipe and replacing it with new Strongbow Gold Apple Hard Cider and Strongbow Honey & Apple Hard Cider.
Strongbow Gold Apple, Honey & Apple varieties also showcase new look
March 21, 2014
White Plains, N.Y.-based Heineken USA, which acquired import rights to the Strongbow Hard Cider brand in January 2013, is phasing out the original Strongbow Hard Cider recipe in place of the new Strongbow Gold Apple Hard Cider and Strongbow Honey & Apple Hard Cider. In a blind taste test conducted last year by Rogil Research, both men and women noted that they strongly preferred the new crisp, refreshing flavor profile of Strongbow Gold Apple, the company says.