Variety pack mixes existing hard cider with new premium flavors
June 15, 2015
Heineken USA's Strongbow Hard Apple Cider brand launched a new variety pack that mixes some of its existing hard cider favorites with new premium flavors, the brand says.
Tinkering with more than just the vintage distilling equipment it uses, the Cordtz father-son duo at Sonoma Cider infuses decades of industry know-how in its innovative cider production techniques.
After roughly 10 months of being overly cautious about what I eat and drink, later this month I finally can consume what I want, within reason of course.
Hard cider brand encourages consumers to drink over ice
April 7, 2015
Strongbow Hard Apple Cider, a brand of White Plains, N.Y.-based Heineken USA, is gearing up to hit the refresh button on summer from May through August with a fully integrated 360-degree program that invites shoppers to experience Strongbow at its “bestest” when it is served over ice.
The Boston Beer Co.’s Angry Orchard brand recently released two new hard ciders: a year-round offering and seasonal variety. Hop’n Mad Apple joins the year-round portfolio as the brand’s first hopped cider.
With a call-out in a phrase like “as American as apple pie,” it is not a surprise that apple has become a staple in the American diet. However, apple’s popularity does not end with food selections. The fruit also has found a home within the beverage space.