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Anheuser-Busch, the U.S. arm of Anheuser-Busch InBev, released its first wholly new brand in eight years: Johnny Appleseed Hard Apple Cider. The new brand was inspired by the legendary adventurer and storyteller, Johnny Appleseed, and co-designed by more than 750 consumers of legal drinking age from the United States, Canada and the United Kingdom. Johnny Appleseed Hard Apple Cider contains 5.5 percent alcohol by volume and is available in 12-ounce glass bottles in six- and 12-packs and sold individually in 16- and 25-ounce cans.

Anheuser-Busch, St. Louis
Telephone: 800/342-5283
Internet: www.jappleseed.com
Distribution: National