Energy drinks - Articles - Page 11

Rowdy Energy Blue Raspberry, Grape

September 9, 2021

Rowdy Energy, the energy drink brand founded by NASCAR driver Kyle Busch and entrepreneur Jeff Church, is expanding its lineup with the launch of Blue Raspberry and Grape.

Channel Strategies

Alcohol, non-alcohol beverage sales booming at convenience stores

Hard seltzers, CSDs driving sales within convenience channel

Barbara Harfmann

September 1, 2021

In addition to purchasing gas, consumers head to their local convenience store to satisfy immediate consumption needs in an easy-to-navigate space. Sales of both alcohol and non-alcohol beverages are up, with hard seltzers and carbonated soft drinks top performers.

G FUEL debuts Sam’s Club exclusive FaZe Clan variety pack

August 27, 2021

G FUEL introduced the FaZe Clan G FUEL Variety Pack featuring MFAM Punch, Sour Blue Chug Rug and FaZeberry at Sam's Club stores.

Kill Cliff Tekilla Kiwi

August 26, 2021

Kill Cliff has partnered with UFC athlete Israel Adesanya for an expansion of the brand’s IGNITE line with its latest release: Tekilla Kiwi.

G FUEL Flavor Bomb

August 3, 2021

G FUEL released a new variety: Flavor Bombs. The new G FUEL flavor is available in 16-ounce cans gfuel.com and will be sold in select stores in the United States.

UPTIME Energy partners with Cade Cunningham

No. 1 overall NBA draft pick with serve as official brand ambassador

July 30, 2021

Premium energy drink UPTIME, Los Angeles, announced its partnership with Cade Cunningham, the rookie basketball player just selected as the No. 1 overall NBA Draft Pick by the Detroit Pistons. The collaboration is the award-winning Oklahoma State star's first with a beverage company.

Category Focus

Energy market thrives during pandemic

New flavors, functionality help category compete with outside categories

Jessica Jacobsen

July 20, 2021

In today’s beverage market, the energy drinks and shots category is leaving its mark as more consumers are relying on the product’s key attribute ― energy ― to get through the day.

Kill Cliff marks 10th anniversary with commemorative can

July 15, 2021

Kill Cliff, Atlanta, marked its 10th anniversary and longtime partnership with the Navy SEAL Foundation (NSF) by dropping a limited-edition commemorative can.

2021 State of the Beverage Industry: Energy drinks flourish as consumers seek functionality

Energy shots hampered by impact of pandemic

Jessica Jacobsen

July 1, 2021

The functional attributes of energy drinks have helped the category post growth despite the challenges of the pandemic. Although energy drinks recorded 12.6% growth for the 52 weeks ending May 16, energy shots contracted 3.4%.

MTN DEW GAME FUEL collaborates with Jack ‘CouRage’ Dunlop

Limited-edition MTN DEW GAME FUEL CouRageous Sherbet available on GameFuel.com

June 18, 2021

MTN DEW GAME FUEL, the brand developed by and designed for gamers, announced the launch of a new flavor created in partnership with video game streaming personality Jack "CouRage" Dunlop. The brand's new collaboration with the popular streamer coincides with the launch of a limited-edition flavor that's perfect for summer: MTN DEW GAME FUEL CouRageous Sherbet, it says.