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Home » energy drinks

Articles Tagged with ''energy drinks''

Pepsi-Cola Bottling Co. of McAlester
Cover Feature

2022 Bottler of the Year: Pepsi-Cola Bottling Co. of McAlester

Family-owned distributor grows its carb, non-carb businesses
jessica Jacobsen
Jessica Jacobsen
January 3, 2022
Legacy takes on a deeper meaning for Charles Rogers, CEO of Pepsi-Cola Bottling Co. of McAlester, as the company looks to continue to grow its carbonated and non-carbonated businesses, a feat that not many bottlers can attest.
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ONorangeblast.png

AMIN.O. ENERGY + ELECTROLYTES Orange Blast

December 27, 2021

Optimum Nutrition, a brand of Glanbia Nutritionals, launched a new flavor of its AMIN.O. ENERGY + ELECTROLYTES Sparkling Hydration drink: Orange Blast. 


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GFUEL_Matrix.png

G FUEL and Warner Bros. Pictures team up to create ‘The One’

The limited-edition G FUEL The One Collector's Box is available while supplies last
December 23, 2021

G FUEL, a brand of West Babylon, N.Y.-based Gamma Labs, developed a new Collector's Box in collaboration with Warner Bros. Pictures to celebrate the release of “The Matrix Resurrections,” now playing in theaters and streaming on HBO Max. 


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GOAT Fuel Trey Lance

G.O.A.T. Fuel taps Trey Lance as 1st NFL ambassador

Announcement comes after securing partnership with Los Angeles Lakers
December 7, 2021

Dallas-based G.O.A.T. Fuel, the health-forward energy drink from Pro Football Hall of Famer and renowned NFL G.O.A.T. Jerry Rice, announced its partnership with San Francisco 49ers Quarterback Trey Lance — the brand’s first NFL ambassador. 


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natural caffeine from green tea
Up Close With

Rowdy Energy delivers better-for-you alternative to consumers

Green tea, L-theanine energy sources for brand
jessica Jacobsen
Jessica Jacobsen
November 16, 2021
When it comes to the energy that consumers need for their day-to-day lives, people are turning to energy drinks for this need state. Yet, more consumers in search of a natural alternative are turning to Rowdy Energy to power through the day.
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Kill Cliff Octane introduces Killer Cliffsicle CBD + Caffeine

Beverage brand surpasses 2021 goal of raising $1M for The Navy SEAL Foundation
November 10, 2021

Atlanta-based Kill Cliff introduced its latest creation: Kill Cliff Octane. The first Octane beverage to be released is the Killer Cliffsicle, an orange vanilla flavored limited-edition energy drink that contains CBD, the company says.


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LALakers_GOATFuel.png

G.O.A.T. Fuel named ‘Official Energy Drink’ of Los Angeles Lakers

Sponsorship activations to include launch of community-based initiative
November 9, 2021

The Los Angeles Lakers named El Segundo, Calif.-based G.O.A.T. Fuel as the official energy drink of the team. G.O.A.T. Fuel is a health-focused energy drink, founded by NFL Hall of Famer and noted G.O.A.T. Jerry Rice, his daughter Jaqui Rice Gold and Trevion Gold. 


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RedBull_WinterEdition.png

Red Bull Winter Edition Pomegranate

October 14, 2021

Red Bull, in time for the winter season, unveiled Red Bull Winter Edition Pomegranate. This year's Red Bull Winter Edition features the taste of pomegranate with notes of sour cherry and red berries, the company notes.


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5-Hour Energy Beverage

5-hour ENERGY unveils carbonated energy beverage

Energy drink will be available in Berry, Grape and Watermelon
October 4, 2021

Farmington Hills, Mich.-based Living Essentials LLC, the makers of 5-hour ENERGY shots, announces the launch of a new carbonated energy beverage in a 16-ounce can. 


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C4 Energy Starburst

C4 Energy launches Starburst candy collaboration line

Talent partners to serve as C4 Energy Flavor Expert Ambassadors
September 29, 2021

C4 Energy, a brand of Nutrabolt, Austin, Texas, announced an innovative partnership with Mars Wrigley to launch four new STARBURST candy-inspired flavors: Strawberry, Cherry, Orange and Lemon. 


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April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

January 29, 2026

Gen Z Unpoured: The Big Beverage Shifts Coming in 2026+

In this webinar, Black Swan Data will explore what Gen Z will be drinking (and not drinking) in 2026 and beyond. From emerging alcohol trends to new frontiers for functional sodas, this content will unpack the needs, behaviors and passions shaping the next generation of drinks. 

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