Energy drinks - Articles - Page 13

Nielsen honors Monster Energy’s Juice Monster Mango Loco as Breakthrough Innovator

Elevated juice blend reminiscent of “Dia De Los Muertos”

November 4, 2020

Monster Energy’s Juice Monster Mango Loco earned Nielsen’s BASES Top 25 Breakthrough Innovation honors in 2020 as a top CPG brand that has connected with consumers.

7-Eleven expands private-label beverage portfolio with new energy drink

Triton available in 3 varieties, features L-Theanine

October 15, 2020

7-Eleven Inc., Irving, Texas, continues to add to its private beverage portfolio. In the past two years, the convenience retailer has introduced energy and sports drinks, Icelandic spring waters, organic milk and cold-pressed juices. The latest to the fold is Triton, a new energy drink with L-Theanine, created to meet customers' desire for a sugar-free energy option, it says.

Actify Energy

September 15, 2020

Mellō Drop LLC launched Actify, a new line of its CBD-infused energy drinks featuring BCAA, taurine, creatine, riboflavin, vitamins and more, the company says.

Monster Energy releases limited-edition Halo-gamified cans

Codes on cans unlock Halo filters, prizes and more

August 31, 2020

In anticipation of the Halo Infinite game release in 2021, Corona, Calif.-based Monster Energy launched limited-edition Halo Infinite cans.

NOCCO Caffeine-free Carribbean

August 17, 2020

NOCCO has launched a caffeine-free variety of its Caribbean variety.

Kill Cliff launches new packaging, flavors

New cans promote flavor line extension, new label design

August 3, 2020

Atlanta-based energy drink company Kill Cliff, maker of Ignite, is set to continue expansion in nationwide distribution with new flavor profiles and a new can design.

Vitaboost Turmeric Effervescent Tablets

July 23, 2020

Holland & Barrett International has added Vitaboost Turmeric to its line of effervescent products containing Pharmako Biotechnologies HydroCurc.

Category Focus

Loyalist help energy drinks continue growth patterns

Diversification will help category expand to new demographics

Jessica Jacobsen

July 23, 2020

The functional benefits associated with energy drinks have helped it attain the status it has today, but experts note diversification will take the category further.

Between Drinks

IRI releases 2019 New Product Pacesetters report

Six beverage brands earned more than $100 million in multi-outlet channels

Barbara Harfmann

July 9, 2020

In Chicago-based Information Resources Inc. (IRI’s) 2019 New Product Pacesetters report, the market research firm reports the return of the $100 million product launch brands, and notes that both David and Goliath can win when it comes to successful new product launches in the food and beverage industries.