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Home » energy drinks

Articles Tagged with ''energy drinks''

KillerCliff.png

Kill Cliff Octane introduces Killer Cliffsicle CBD + Caffeine

Beverage brand surpasses 2021 goal of raising $1M for The Navy SEAL Foundation
November 10, 2021

Atlanta-based Kill Cliff introduced its latest creation: Kill Cliff Octane. The first Octane beverage to be released is the Killer Cliffsicle, an orange vanilla flavored limited-edition energy drink that contains CBD, the company says.


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LALakers_GOATFuel.png

G.O.A.T. Fuel named ‘Official Energy Drink’ of Los Angeles Lakers

Sponsorship activations to include launch of community-based initiative
November 9, 2021

The Los Angeles Lakers named El Segundo, Calif.-based G.O.A.T. Fuel as the official energy drink of the team. G.O.A.T. Fuel is a health-focused energy drink, founded by NFL Hall of Famer and noted G.O.A.T. Jerry Rice, his daughter Jaqui Rice Gold and Trevion Gold. 


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RedBull_WinterEdition.png

Red Bull Winter Edition Pomegranate

October 14, 2021

Red Bull, in time for the winter season, unveiled Red Bull Winter Edition Pomegranate. This year's Red Bull Winter Edition features the taste of pomegranate with notes of sour cherry and red berries, the company notes.


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5-Hour Energy Beverage

5-hour ENERGY unveils carbonated energy beverage

Energy drink will be available in Berry, Grape and Watermelon
October 4, 2021

Farmington Hills, Mich.-based Living Essentials LLC, the makers of 5-hour ENERGY shots, announces the launch of a new carbonated energy beverage in a 16-ounce can. 


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C4 Energy Starburst

C4 Energy launches Starburst candy collaboration line

Talent partners to serve as C4 Energy Flavor Expert Ambassadors
September 29, 2021

C4 Energy, a brand of Nutrabolt, Austin, Texas, announced an innovative partnership with Mars Wrigley to launch four new STARBURST candy-inspired flavors: Strawberry, Cherry, Orange and Lemon. 


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Rowdy Energy

Rowdy Energy Blue Raspberry, Grape

September 9, 2021

Rowdy Energy, the energy drink brand founded by NASCAR driver Kyle Busch and entrepreneur Jeff Church, is expanding its lineup with the launch of Blue Raspberry and Grape. 


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Energy drinks
Channel Strategies

Alcohol, non-alcohol beverage sales booming at convenience stores

Hard seltzers, CSDs driving sales within convenience channel
Barbara Harfmann
September 1, 2021
In addition to purchasing gas, consumers head to their local convenience store to satisfy immediate consumption needs in an easy-to-navigate space. Sales of both alcohol and non-alcohol beverages are up, with hard seltzers and carbonated soft drinks top performers.
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FaZe Clan variety pack

G FUEL debuts Sam’s Club exclusive FaZe Clan variety pack

August 27, 2021

G FUEL introduced the FaZe Clan G FUEL Variety Pack featuring MFAM Punch, Sour Blue Chug Rug and FaZeberry at Sam's Club stores.


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Tekilla Kiwi

Kill Cliff Tekilla Kiwi

August 26, 2021

Kill Cliff has partnered with UFC athlete Israel Adesanya for an expansion of the brand’s IGNITE line with its latest release: Tekilla Kiwi.


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G Fuel

G FUEL Flavor Bomb

August 3, 2021

G FUEL released a new variety: Flavor Bombs. The new G FUEL flavor is available in 16-ounce cans gfuel.com and will be sold in select stores in the United States. 


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