PRIME, a global lifestyle beverage brand founded by entrepreneurs and influencers Logan Paul and KSI, announced its expansion into a new beverage category with the launch of PRIME Energy.
The ready-to-drink energy line marks the brand’s third product in its portfolio, which launched in January 2022 with the flagship beverage PRIME Hydration. PRIME Energy is available in five flavors, all of which contain 200 mg of caffeine and zero sugar, the company notes.
“We launched PRIME with one product line exactly one year ago and we’ve already grown to surpass some of the biggest players in the industry,” said PRIME Co-Founder Paul, in a statement. “It’s been surreal to see our growth and now that we’re taking on the energy space, I’m excited to see where we can go.”
Every 12-ounce can of PRIME Energy is packed with 200 mg of caffeine and 300 mg of electrolytes, while containing zero sugar and only 10 calories, it says. PRIME Energy comes in five flavors, including PRIME staples such as Blue Raspberry, Tropical Punch and Lemon Lime, as well as two new flavors, Orange Mango and Strawberry Watermelon.
Sold in 12-packs, PRIME Energy is available to purchase online for $29.99 by visiting the company’s website, and sold in U.S. retailers including Walmart, Target, GNC, The Vitamin Shoppe, CVS and Kroger Family Stores. Later this year, PRIME Energy will be sold and distributed in the U.K. and other markets, it says.