Articles Tagged with ''new product development''

2012 New Product Development survey

A return to innovation forecasted — with a traditional focus
Jennifer Zegler
January 9, 2012
Answering consumer demand, creating new formulations and leveraging growth opportunities are among the reasons why beverage-makers plan to launch more new products in 2012 compared to 2011, according to the results of Beverage Industry’s annual New Product Development survey. A planned increase in launches was cited by 59 percent of respondents, which is a 14 percent rise from last year’s survey results.
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Improving a new product’s shelf esteem

Placement, pricing are key factors to launch success
Jennifer Zegler
September 12, 2011

One of the keys to success can be as simple as: “location, location, location.” For developers of new beverages, the phrase is not as cliché as it sounds. Not only are consumers shopping across more channels than ever, retailers are offering more spaces for beverages, too.


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Standing out in the crowd

Up-and-coming beverage trends
Stephanie Cernivec
September 12, 2011
Who could have predicted that leggings would once again be fashionable? Or that Beanie Babies would make a comeback? Trends can be difficult to predict. But after years of closely studying the beverage industry, experts offer their findings on the newest beverage-related trends.
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