Consumers’ desires for functional, healthy, yet refreshing beverages has placed a greater demand on manufacturers’ research and development (R&D) divisions.
The editors of Beverage Industry have analyzed the new beverage launches throughout 2017 and selected five brands that they think are driving innovation and energizing consumers.
When reading the Sunday paper last month (yes, I’m a millennial who
gets a physical newspaper), my interest was piqued when learning about a new craft beer collaboration.
The tenth amendment of the U.S. Constitution states that outside of the powers delegated by the Constitution, states and their people possess the remaining power. Because of this, the U.S. alcohol sales laws can vary greatly from state to state; however, deregulation by states for various reasons is offering new opportunities for alcohol retailers but also is intensifying competition.
Flavor inspired by insights from Coca-Cola Freestyle machines
February 13, 2017
After a number of successful limited-time flavor innovations, Sprite, a brand of Atlanta-based The Coca-Cola Co., is adding two new cherry-flavored products to its beverage portfolio. Sprite Cherry is hitting store shelves nationwide in a 20-ounce PET bottle. The brand also is introducing Sprite Cherry Zero to give fans another zero-sugar and zero-calorie option, the company says. Both new options are caffeine-free and made with 100 percent natural flavors, it adds.
As the new year begins, most of us reflect back on the past year and look to the future with anticipation. The same rings true in the beverage industry as beverage-makers launch new products to engage consumers while paying attention to the latest trends.
The NFL playoffs are in full swing, but for a majority of football fans, they are left waiting for next year. From now until the draft takes place at the end of April in Philadelphia, super fans will be keeping a watchful eye on mock draft predictions. Although these football analysts invest a lot of time and research into these mock drafts, prognosticating the outcomes for 32 different teams is no easy feat.
Timberlake to work with team on product innovation, marketing
October 21, 2016
Bai Brands, Princeton, N.J, announced that Justin Timberlake will join its team as an investor and the brand’s first Chief Flavor Officer. The award-winning actor and musician will work closely with the Bai executive team on new flavor innovation, product launches, marketing campaigns and digital content, among other initiatives, the company says.
Philadelphia-based David Michael & Co. announced that it is up to host its 12th Innovation Roadshow, which kicks off Sept. 20, at the Hilton at Penn’s Landing in Philadelphia.
Company partners with Saxco International for innovative packaging
July 5, 2016
Baltimore, Md.-based Sagamore Spirit introduced its premium Sagamore Spirit Straight Rye Whiskey in three major markets in the United States: Maryland; Washington, D.C.; and Delaware, with New York to follow shortly, the company says.