Articles Tagged with ''new product development''

The editors of Beverage Industry analyzed the new beverages launched in 2018 and selected five brands that they think are driving innovation and getting consumers to “drink outside the box.”

Advancements in this technology are resulting in fresher, better quality beverage trials.

A number of macro trends are empowering beverage innovation and contract packagers/contract manufacturers are helping to fill an important need state, experts say.

The quest to perfect and expand on traditional offerings continues to evolve as witnessed by national cocktail competitions, happy hours and step-by-step recipes on websites and cocktail chatbots, which are furthering consumers’ fascination and enjoyment of cocktails at home and on-premise.

In the world of beverages, experts note that the more products a brand markets, the more customers the brand will see.

Hydrocolloids have shown how valuable they are in order to improve a beverage’s texture and mouthfeel, facilitate increased usage of protein, fiber and nutrients, and serve as “the glue” to provide consumers with the functional, healthy beverages they demand.

As a start-up founded in 2009, El Segundo, Calif.-based L.A. Libations has shown through its insights and track record that the beverage brand creator and incubator is a captain in its own right.