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Home » Authors » Black Swan Data

Black Swan Data

Black Swan Data specializes in applying AI to social data to identify emerging consumer trends and predict shifts in consumer behaviour earlier and more accurately than anyone else. To find out more, visit blackswan.com.

Articles

ARTICLES

Predicting the next functional ingredients in 2019 through social media. - Beverage Industry

Predicting the next functional ingredients in 2019

Social data offers insights to beverage formulators
Black Swan Data
January 18, 2019
Social media is supercharging conversation and the spread of consumer trends. Shifts in consumer attitude, which typically have evolved over years now can grow and spread within a matter of months. But how as a marketer or innovator can you stave off the competition and stay ahead?
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