New Product Development for Beverage Manufacturers helps you understand the consumer trends and insights and ingredients that support those trends that are influencing the next generation of successful beverages.
Artificial intelligence continues to be an asset for beverage-makers. Progression in AI’s capabilities has led to increasing usage in terms of insights, supply chain and much more within the beverage industry.
Although new brand failure rates remain high, over the past decade, most leading new products have not emerged through brand extensions. A few big companies have found success, yet most standouts were entrepreneurial ventures.
Broomfield, Colo.-based International Delight, a brand of Danone North America, announced the introduction of its Cold Foam Creamer, an innovative new format that effortlessly elevates coffee creations.