With rising interest in natural ingredients and clean label, experts highlight that the sweeteners market is being shaped by more than a broad desire to consume less sugar.
With rising interest in clean label products, experts note that consumers are paying closer attention to beverage labels, favoring products that provide more transparency and offer simpler ingredients.
As better-for-you trends proliferate, the baseline for consumer packaged goods (CPG) shows that clean label has moved beyond a trend to an expectation.