New sweetner line enables optimum sweetness at high use levels
May 16, 2014
Cargill introduced its ViaTech line of stevia-based sweeteners. The new sweetener line enables beverage-makers to achieve optimal sweet taste at high use levels, which has been a limitation with previous stevia-based products, the company says.
The Veri Soda Co. launched a line of Veri Organic sodas that are low in calories, free of GMOs, and certified organic by the U.S. Department of Agriculture National Organic Program.
Beverage ingredient suppliers highlight newest offerings at Engredea
April 16, 2014
New York-based Kyowa Hakko USA Inc., a wholly owned subsidiary of Kyowa Hakko Bio Co. Ltd., completed generally recognized as safe (GRAS) self-affirmation for its L-Citrulline amino acid.
Marquis Beverages introduced a line of Marquis O3 lightly carbonated energy drinks made with U.S. Department of Agriculture (USDA) certified organic ingredients.
Brand partners with Oakland Athletics in distribution, advertising agreement
March 28, 2014
Beginning with their 2014 Opening Homestand on March 29, the Oakland Athletics will introduce Zevia as the first-ever naturally sweetened, zero-calorie carbonated soft drink (CSD) in Major League Baseball. The team’s partnership with the Culver City, Calif.-based beverage company will make Zevia’s Ginger Ale, Cola, Ginger Root Beer, Cream Soda, Black Cherry and Grape CSDs available at concessions throughout O.co Coliseum in branded coolers.
Sundance Beverage Co., a subsidiary of the National Beverage Corp., launched a new line of all-natural, zero-calorie sparkling waters by the name of Spree.