Articles Tagged with ''stevia''

In recent years, consumer concerns about sugar intake have created a macrotrend of healthier beverages. As a result, the beverage industry has seen natural sweeteners like stevia evolve and become more widely used.

Seattle-based Jones Soda Co. announced that distribution for its natural soda line expanded into the Pacific Northwest, Texas and Canada.

Cargill introduced its ViaTech line of stevia-based sweeteners. The new sweetener line enables beverage-makers to achieve optimal sweet taste at high use levels, which has been a limitation with previous stevia-based products, the company says.

Liquid concentrates took the U.S. market by storm in 2011 with the launch of Kraft Foods’ Mio liquid water enhancers.

The Veri Soda Co. launched a line of Veri Organic sodas that are low in calories, free of GMOs, and certified organic by the U.S. Department of Agriculture National Organic Program.

Vemma Nutrition Co. launched Verve MoJoe ready-to-drink iced coffee.

New York-based Kyowa Hakko USA Inc., a wholly owned subsidiary of Kyowa Hakko Bio Co. Ltd., completed generally recognized as safe (GRAS) self-affirmation for its L-Citrulline amino acid.

Marquis Beverages introduced a line of Marquis O3 lightly carbonated energy drinks made with U.S. Department of Agriculture (USDA) certified organic ingredients.

Beginning with their 2014 Opening Homestand on March 29, the Oakland Athletics will introduce Zevia as the first-ever naturally sweetened, zero-calorie carbonated soft drink (CSD) in Major League Baseball. The team’s partnership with the Culver City, Calif.-based beverage company will make Zevia’s Ginger Ale, Cola, Ginger Root Beer, Cream Soda, Black Cherry and Grape CSDs available at concessions throughout O.co Coliseum in branded coolers.

Sundance Beverage Co., a subsidiary of the National Beverage Corp., launched a new line of all-natural, zero-calorie sparkling waters by the name of Spree.