Articles Tagged with ''stevia''

In the ballad “The Sweetest Thing,” the pop rock band U2 sang about how love is the sweetest thing, but when it comes to the beverage market, the sweetest thing also is the biggest thing. Across 13 ingredient categories, sweeteners accounted for 85 percent of the 46.4 million tons of ingredients used in beverages in 2011, according to an April 2013 report by Chicago-based Euromonitor International titled “Beverage Ingredients: Trends and Influences.”

Bai Brands LLC introduced its first summer seasonal beverage: Bai5 Molokai Coconut.

Although Valentine’s Day has passed, stevia is still “whispering sweet nothings” into consumers’ ears. As a natural, zero-calorie sweetener that’s sweeter than sugar, stevia is capitalizing on consumer demand for natural and healthy beverages.

CytoSport Inc. launched a naturally flavored protein shake targeted at women.

Pyure Brands will launch a zero-calorie organic energy shot under the name of Pyure Organic Energy Optimization, or O.E.O. for short.

More beverages are being developed with functional health properties and lower calories. 

Boundary Waters Brands added two new flavors to its line of Joia All Natural Sodas: Ginger, Apricot & Allspice and Orange, Jasmine & Nutmeg.

Whether it’s to enhance flavor profiles, reduce calories or to mask the off-notes of added vitamins and minerals, beverage manufacturers continue to turn to sweeteners to help produce products that appeal to consumers’ taste preferences. 

Growing up, Paddy Spence, chief executive officer of Zevia, loved carbonated soft drinks (CSDs).