A true influencer for today’s beverage formulations is sweeteners as more consumers are looking at sugar content and sources when making purchasing decisions.
Ingredient companies are launching new application centers to keep pace with the demand for better-for-you products. A China-based company changed its name to HOWTAIN to reflect its global expanded footprint and commitment to sustainability.
Uncle Matt’s Organic, Clermont, Fla., is excited to announce the launch of Matt50 Orange Juice Beverage. Matt50 contains half the sugar and calories as regular orange juice and is boosted with 100% daily value of vitamin C, plus prebiotics and probiotics for gut health and immune support.
As health-and-wellness innovations proliferate in the beverage industry, stevia, monk fruit, allulose and erythritol are seeing increased usage in U.S. beverage new product launches.
Green Cola North America LLC, launched its Green Cola and Green Sparkling sodas at more than 1,000 retailers in the United States as well as Amazon and Walmart.com
As consumers focus on their health, many are looking to reduce sugar intake. However, because they still desire the sweet profile, beverage-makers are turning to more natural, less processed sweeteners.
Along with other news on developments and acquisitions, ingredient companies are spreading the word about new ingredients, including functional and masking ingredients.
With consumers paying more attention to their overall health by curtailing sugar, consumers’ positive perceptions of natural, non-GMO plant-based sweeteners like stevia and monk fruit have contributed to $5 billion in sweetener category growth.