Alex Cooper, entrepreneur and host of the “Call Her Daddy” podcast, launched Unwell Beverages last year with a line of hydration beverages. Since then, Unwell Beverages has branched into the protein space with the release of Unwell Protein and electrolyte mix packs.

Now, Unwell Hydration is entering a new era with Unwell Energy. The new energy drink was created to deliver both taste and function, the brand says, and it reflects the brand’s expanded portfolio of better-for-you (BFY) beverages.

“Wellness culture constantly tells us to be perfect, but Unwell Beverages was created to meet women exactly where they are,” Cooper said in a statement. “Whether they’re thirsty, hungry or exhausted, Unwell Beverages allows us to support our community with great-tasting, better-for-you versions of their favorite drinks.”

Unwell Energy is launching in four flavors: Cherry Lime, Passion Fruit Orange Guava, Watermelon and Pineapple Coconut. Each beverage delivers 150 mg of natural caffeine from green coffee extract, 745 mg of electrolytes and six essential B vitamins, including biotin for hair and skin support. Unwell Energy is made with real fruit juice and no artificial sweeteners, with just 3 grams of sugar and stevia.

The new energy beverage is launching in Target stores nationwide and on Target.com on Dec. 28.

To celebrate this milestone, the brand unveiled a new campaign titled Unwell Forever. The campaign spotlights Unwell Beverages’ mission to empower consumers with energy, protein and electrolytes needed to take on the world — unfiltered and unapologetic, it says. Unwell Forever will span across six months and release on @drinkunwell’s Instagram and TikTok accounts.