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Home » Publications » Beverage Industry Magazine

Beverage Industry Magazine

2014 May

The May 2014 Beverage Industry includes a cover story on TalkingRain's Sparkling Ice brand, as well as articles about U.S. beverage trends in Europe, discount retailers, and more. Check it out today!

  • Cover Story
  • Features
  • Columns

Cover Story

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TalkingRain's Sparkling Ice brand continues strong growth

Sparkling ICE introduces new sparkling lemonade flavors
jessica Jacobsen
Jessica Jacobsen
May 12, 2014

Sparkling water seems to be leading the charge for growth within the bottled water category.


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Features

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Sports drinks expand offerings into new formats

Liquid concentrates offer convenient sports drinks functionality
jessica Jacobsen
Jessica Jacobsen
May 12, 2014

Reality TV has sparked resurgence in competition programming. Whether it’s dating shows, cooking challenges, sing-offs or physical/mental challenges, viewers aren’t at a loss to satiate their competitive appetites. And now, this kind of intense competition has reached a new platform.


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Discount retailers expand consumables strategy to entice repeat purchases

Channel beverage sales grow 8 percent
Jennifer Storelli
May 12, 2014

Although discount retailers offer a wide variety of products for one-stop shopping at an affordable price, it’s their consumables selections that having been boosting sales, albeit indirectly.


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it Tastes Raaw delivers tasty nutrition anytime, anywhere

New fruit-and-vegetable juices top old portfolio favorites
Jennifer Storelli
May 12, 2014

Although many children avoid eating their vegetables, adults also are guilty of consuming fewer veggies than they should.


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U.S. beverage trends expand into Europe

Asian markets interested in functional, health-forward beverages
Stephanie Cernivec
May 12, 2014

Liquid concentrates took the U.S. market by storm in 2011 with the launch of Kraft Foods’ Mio liquid water enhancers.


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Columns

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Using packaging shape to create beverages that stand out

Focus on imagery can help attract ethnic consumers
Stephanie Cernivec
May 16, 2014

Using body language, people can express themselves in a variety of ways without saying a word. Likewise, packaging offers its own form of “body language” to attract shoppers upon first glance. New York-based 4sight Inc. refers to this as “form language.”


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Consumers seek gluten-free products to promote healthy lifestyles

Devotion Vodka touts gluten-free attributes on package
Jennifer Storelli
May 16, 2014

During May, the medical and dietary communities recognize Celiac Awareness Month, shedding light on the gluten-related autoimmune disease that impacts approximately 3 million Americans, according to the University of Chicago Celiac Disease Center.


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MINT countries offer growth opportunities for beverages

Canadean offers forecasts for 2014, long-term performance in emerging markets
May 12, 2014

Canadean’s latest update of its global beverage forecasts to 2019 strongly underlines the role of the emerging market country groupings.


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Preventative equipment prevents downtime

Piping components prevent freezing, corrosion
May 16, 2014

FT System, in partnership with the CNR researchers, Italy’s National Research Council, and the University of Padua, developed the L.Sensor.O2 quality-control instrument.


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Conveyor automation speeds package handling changeover

Gentle handling protects lightweight packages
jessica Jacobsen
Jessica Jacobsen
May 16, 2014

Celebrity-centric blog spots have led to a proliferation of rumors — whether true or not — surrounding those in the public eye. Although this sort of proliferation usually is met with disdain and resistance, SKU proliferation within the consumer packaged goods (CPG) market is fueling a marketplace full of choices.


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Carts and hand trucks help with ergonomic delivery

Delivery equipment flexes to accommodate varying packages
Stephanie Cernivec
May 16, 2014

When it comes to beverage delivery, safety is a top concern. However, drivers also are interested in delivering more product in less time, says Kari Michalski, channel manager for Magline Inc., Standish, Mich.


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Mid-America Trucking Show focuses on safety, efficiency

Trucking companies highlight telematics solutions
Tom Kelley
May 16, 2014

Not much is certain in today’s world, but two things can be counted on as winter releases its icy grip on Louisville, Ky.


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Vanillas with specific origins, claims gaining traction

Virginia Dare turns to higher-fold vanillas for halal applications
Jennifer Storelli
May 16, 2014

Although some people might use the word “vanilla” to describe events, people and objects that are ordinary or boring, researchers have found that people who like vanilla flavor actually are the life of the party.


Read More

SternVitamin introduces functional vitamin and mineral premixes

Cognitive premixes offer calming, mental boost effects
May 16, 2014

SternVitamin GmbH & Co. KG introduced two functional vitamin and mineral premixes at Vitafoods Europe 2014 in Geneva.


Read More

P.L. Thomas releases Synapsa Natural Memory Support

Cognitive ingredient offers short-, long-term mental boosts
May 16, 2014

P.L. Thomas & Co. Inc. released a new ingredient targeted toward consumers seeking a mental boost.


Read More

Comax Flavors creates "Craveable Chocolate" flavor line

Portfolio pairs chocolate with trendy flavors
May 16, 2014

Comax Flavors introduced a new range of “Craveable Chocolate” flavors for satisfying consumers’ chocolate cravings.


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Cargill introduces ViaTech sweeteners

New sweetner line enables optimum sweetness at high use levels
May 16, 2014

Cargill introduced its ViaTech line of stevia-based sweeteners. The new sweetener line enables beverage-makers to achieve optimal sweet taste at high use levels, which has been a limitation with previous stevia-based products, the company says.


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R&D News: May 2014

Beverage ingredient companies invest to expand product offerings
May 16, 2014

Frutarom Switzerland Ltd.’s Health Business Unit announced its expansion into the omega-3 market with a line of high-quality and deodorized DHA and EPA marine-sourced omega-3 ingredients designed for a variety of food and beverage applications and dietary supplements.


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IFT celebrates 75 years

Annual meeting and food expo to feature new Innovation Center
May 16, 2014

In honor of its 75th anniversary, the Institute of Food Technologists (IFT) will feature special celebratory events at its Annual Meeting & Food Expo, June 21-24 at the New Orleans Morial Convention Center.


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Consumers seek fiber ingredients they can feel, not taste

Live probiotic ingredients take organic to a new level
Jennifer Storelli
May 16, 2014

Although consuming something that’s alive might sound like a challenge from NBC’s “Fear Factor” TV show, probiotic beverages introduce consumers’ digestive systems to beneficial live cultures in a more appetizing way.


Read More

New packaging designs offer convenience, sustainability

Pom Hula releases family-size bottles
May 16, 2014

Pom Wonderful added a new 48-ounce packaging size for its Coconut, Hula and Mango 100 percent juice blends.


Read More

Record attendance at Modex 2014

MHI tradeshow co-locates with Supply Chain & Transportation USA, Georgia Logistics Summit
May 16, 2014

Modex 2014 showed the strength of the manufacturing and supply chain industries as it attracted approximately 23,000 attendees to Atlanta’s World Congress Center, March 17-20.


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The challenges of PET packaging design in the beverage industry

Plastic offers flexibility, sustainability for brand owners
Vincent Le Guen
May 16, 2014

Why do shoppers choose to buy one drink instead of another in a supermarket? Is it the design, the brand, the label, the package material or the drink itself? For most consumers, the reality is that the final decision often is the result of several considerations.


Read More

2014 Craft Brewers Conference continues growth

Suppliers showcase ingredients, equipment for craft brewers
May 16, 2014

Last month, Denver hosted the 31st annual Craft Brewers Conference (CBC) & BrewExpo America, presented by the Brewers Association, Boulder, Colo.


Read More

Imported spirits change marketing message to appeal to U.S. consumers

Beverage brands reach out to bartenders, mixologists to educate them about international spirits
Pauline Oudin
May 16, 2014

 Every good marketer knows it: you have to localize to succeed in international waters. Atlanta-based The Coca-Cola Co.’s secret recipe for Coca-Cola can vary by location.  


Read More

Beverage brands toast spring celebrations through marketing

Campaigns, new products celebrate Mother's Day, FIFA World Cup, World Water Day
May 16, 2014

The night before having surgery, consumers often savor a full meal and drink in preparation for the next few hours of fasting.


Read More

Beer liquid concentrates could take home carbonation to a new level

At-home carbonation machines enable consumers to experiment with craft beverages
Stephanie Cernivec
May 16, 2014

In February, The Coca-Cola Co. and Green Mountain Coffee Roasters Inc., now known as Keurig Green Mountain, announced plans to develop a new at-home beverage system called the Keurig Cold that would enable consumers to make their own Coca-Cola branded drinks at home.


Read More

Beverage Industry announces craft beer webinar

Webinar to offer tips for handling craft beer expansion
jessica Jacobsen
Jessica Jacobsen
May 16, 2014

As we’re approaching the lazy days of summer, I’m sure many of you catch yourselves daydreaming here and there about kicking up your feet and enjoying your favorite food and beverages with family and friends. For the consuming public, it looks as though more and more are finding refreshment of the craft variety.


Read More
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