Pauline Oudin is the managing director of Sopexa USA. Since joining Sopexa USA, she has overseen full 360-degree marketing programs for multinational food and beverage clients. Formerly, she led the digital departments of RDA and Nitro US, managing campaigns for clients that included Kraft, W Hotels, Nivea, Mars and Footlocker.

The next alcohol beverage trend

"Craft-like" gin could replace the craft beer trend

Pauline Oudin

June 15, 2015

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Who would have guessed just over 10 years ago that craft beer would become such a huge trend?

Imported spirits change marketing message to appeal to U.S. consumers

Beverage brands reach out to bartenders, mixologists to educate them about international spirits

Every good marketer knows it: you have to localize to succeed in international waters. Atlanta-based The Coca-Cola Co.’s secret recipe for Coca-Cola can vary by location.

Delivering Protein in Great Tasting, Everyday Foods

This webinar will feature an overview of a range of every day foods and review formulating techniques that will enhance the nutritional quality of these foods – particularly regarding adding protein – but also covering gluten-free and vegan approaches. We’ll cover items from breakfast, lunch and dinner – including snacks & beverages and a 100% gluten-free, vegan pizza!

As the North American beverage market continues to experience growth, the categories fueling this performance are not the top performers of yesteryear. Instead the future vision for the beverage industry is coming from smaller factions.

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Beverage Quality and Safety

Based on an IFT short course, Beverage Quality and Safety offers information on the latest beverage industry trends related to products, processing, and packaging technologies - including new generation nutraceutical beverages

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Beverage Industry Magazine

2020 February

The February 2020 issue dives into Essentia water, their high-pH and high aspirations for ongoing innovation. Speaking of innovation, this issue also features a special report on how (and why) the zero-proof functional beverage market is growing. Also, check out what types of rifts and shifts are shaking up the wine category and discount variety stores, as well as the latest ingredient highlights (hint: exotic fruits make an appearance). To cap it off, peruse new product releases, the latest appearances in packaging, and holistic approaches to cognitive health. Thirsty for more? Subscribe to get the latest stories delivered right to your inbox. Check back throughout the month for additional content.

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