Pauline Oudin

Pauline Oudin is the managing director of Sopexa USA. Since joining Sopexa USA, she has overseen full 360-degree marketing programs for multinational food and beverage clients. Formerly, she led the digital departments of RDA and Nitro US, managing campaigns for clients that included Kraft, W Hotels, Nivea, Mars and Footlocker.

The next alcohol beverage trend

"Craft-like" gin could replace the craft beer trend

Pauline Oudin

June 15, 2015

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Who would have guessed just over 10 years ago that craft beer would become such a huge trend?

Imported spirits change marketing message to appeal to U.S. consumers

Beverage brands reach out to bartenders, mixologists to educate them about international spirits

Pauline Oudin

May 16, 2014

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Every good marketer knows it: you have to localize to succeed in international waters. Atlanta-based The Coca-Cola Co.’s secret recipe for Coca-Cola can vary by location.

Consumers are actively seeking everything from enhanced focus and better information processing, to reduced stress, improved mood, faster learning, effective memory, better adaptability, and enhanced multitasking. This session will review the science behind these ingredients and how they can be added to your formulations to tap into the cognitive support wave.

This important industry event is a learning and information sharing experience for warehousing, distribution and fleet management professionals who will have the opportunity to continue to share ideas and network with their industry peers in a safe and productive format as we continue to navigate these challenging times.

Pauline Oudin

ARTICLES

The next alcohol beverage trend

Imported spirits change marketing message to appeal to U.S. consumers

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