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Pauline Oudin is the managing director of Sopexa USA. Since joining Sopexa USA, she has overseen full 360-degree marketing programs for multinational food and beverage clients. Formerly, she led the digital departments of RDA and Nitro US, managing campaigns for clients that included Kraft, W Hotels, Nivea, Mars and Footlocker.
Every good marketer knows it: you have to localize to succeed in international waters. Atlanta-based The Coca-Cola Co.’s secret recipe for Coca-Cola can vary by location.
