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Home » Authors » Pauline Oudin

Pauline Oudin

Pauline Oudin is the managing director of Sopexa USA. Since joining Sopexa USA, she has overseen full 360-degree marketing programs for multinational food and beverage clients. Formerly, she led the digital departments of RDA and Nitro US, managing campaigns for clients that included Kraft, W Hotels, Nivea, Mars and Footlocker.

Articles

ARTICLES

Market Insights - Beverage Industry

The next alcohol beverage trend

"Craft-like" gin could replace the craft beer trend
Pauline Oudin
June 15, 2015
No Comments

Who would have guessed just over 10 years ago that craft beer would become such a huge trend?


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Experience Cognac at SACC 2014

Imported spirits change marketing message to appeal to U.S. consumers

Beverage brands reach out to bartenders, mixologists to educate them about international spirits
Pauline Oudin
May 16, 2014
No Comments

 Every good marketer knows it: you have to localize to succeed in international waters. Atlanta-based The Coca-Cola Co.’s secret recipe for Coca-Cola can vary by location.  


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