For today’s consumer, researching products online is the new norm for consumer packaged goods (CPG). Consumers want to know more about the products they are purchasing well before they grab a shopping cart.
With non-traditional grocery channels ramping up their food and beverage selections, traditional formats such as supermarkets are turning their attention to price gaps and promotions to help level the playing field, analysts report.
Consumer product goods (CPG) manufacturers continue to navigate the whims of undecided consumers, some of whom feel more optimistic about the economy while a similar-sized group expect continued deterioration of economic and personal financial health, according to Susan Viamari, editor of SymphonyIRI’s Times and Trends report. The Chicago-based market research firm released its “CPG 2011 Year in Review: The Search for Footing in an Evolving Marketplace” report that finds that consumers plan to continue their current path of frugality and conservatism this year.
Whenever holidays or birthdays roll around, time sometimes gets the best of me. To save myself the hassle, I find myself turning to the Internet for a quick shopping trip. Before, I only used to shop online for things I couldn’t find in stores, but now it is becoming more the norm for my regular shopping — and I’m not the only one. The Grocery Manufacturers Association (GMA) and PwC US 2011 Food, Beverage, and Consumer Products financial performance report “Thriving in a Connected World” indicates that digital transformation is empowering consumers while allowing consumer packaged goods (CPG) companies to manage their enterprises effectively and efficiently to drive growth.
Beverage Industry’s November issue highlights the 100-year advocacy of the American Beverage Association and what’s next for CEO Katherine Lugar and a new plastics initiative, Every Bottle Back. This issue includes a special report on craft beer, an Up Close With feature on PRESS hard cider and what is sparking innovation in natural colors. Read more about how protein is powering up beverages and how warehouses are using WMS and WCS systems to streamline operations. As usual, the latest trends in new products, packaging and ingredients are highlighted.
Check back throughout the month for additional content.