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Sports nutrition brand JNX Sports announced the launch of two new products: The Curse! Glutamine and The Curse! Creatine. Adding creatine and glutamine to The Curse! lineup offers two more ways to maximize workouts, the company says.
Noting that some of its powders and milks have been around for 75 years, the Nestlé design team revamped its whimsical rabbit Quiky while emphasizing a bold yellow as a beacon for the brand.
Liquid I.V. released Energy Multiplier, a non-GMO, vegan electrolyte drink mix that provides two to three times more hydration than water alone, it says.
Although the sports and protein drinks category isn’t necessarily hitting it out of the park, the category nevertheless is “rounding the bases” with modest growth.
