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Irving, Texas-based 7-Eleven Inc. announced the release of Serafina, the retailer’s new proprietary sparkling water. Imported from Italy, the sparkling mineral water brand was created exclusively for 7-Eleven and comes in three flavors: Original, Organic Lime and Organic Lemon Ginger.
In the midst of the pandemic, consumer-purchasing patterns have shifted, impacting convenience stores sales and product offerings. Despite these changes, the channel is harnessing opportunities for future success.
The 2019 NACS Show delivered four days of learnings, insights, networking and exploring what’s new for the global convenience and fuel retailing industry.
7-Eleven Inc., Irving, Texas, continues to redefine convenience retailing with the launch of 7Voice, which allows customers to place an order through its 7NOW delivery app via the voice-controlled Google Home and Amazon Echo systems.
CELSIUS beverages now are available in 3,245 new doors within the convenience store channel including Quik Trip, Pilot Flying J, Buc-ee’s, Casey’s, Circle K and 7-Eleven.
The new 7-Select GO!Smart 100 percent fruit juices feature unusual varieties that aren’t typically found in every grocery and convenience store, the company says.