Staff Beverage Industry

Nutrabolt announced its 2026 summer flavor lineup led by the nationwide launch of C4 Performance Energy Pink Lemonade. Joining the lineup are two exclusive retailer launches: Hawaiian Punch Berry Blue Typhoon, available only at Circle K, and Cherry Cola, available only at Casey’s.

Saratoga Spring Water, a brand of Primo Brands, announced the launch of Saratoga Collection, a new line of flavored sparkling waters.

Evan Williams Kentucky Straight Bourbon Whiskey announced a new series of officially licensed America250 commemorative products in celebration of the United States’ 250th anniversary. 

Athletic Brewing Co. is kicking off summer 2026 with the debut of a new national commercial and the release of limited-edition patriotic packaging.

The new lineup channels classic summertime memories, the brand says, from juicy, mouth-watering ice cream truck favorites to tangy freezer-pop staples.

OLIPOP announced the launch of The Feel Good soda, a new creative platform that will roll out alongside a new visual identity, refreshed packaging and a national advertising campaign. 

The U.S. beverage alcohol industry remains in a continued contraction across core spirits and wine, according to first quarter SipSource data from Wine & Spirits Wholesalers of America (WSWA). 

Just in time for summer BBQs and America’s 250th birthday, Sparkling Ice, crafted by Talking Rain Beverage Co., has unveiled the Sparkling Ice LIFE SAVERS Red, White and Blue variety 12-pack.

The International Bottled Water Association (IBWA) and the Northeast Bottled Water Association (NEBWA) announced that registration is officially open for the joint 2026 Conference & Trade Show. 

Beauty brand Space Camp Wellness recently collaborated with OLIPOP for a set of four soda-inspired lip balms: Cream Soda, Vintage Cola, Shirley Temple and Crisp Apple.