Articles by Staff Beverage Industry

On the heels of Kathy Hilton’s musical debut in SMASH TEA PARTAY: A Smirnoff ICE Musical, the reality TV star and Smirnoff ICE are back to spill the tea on the brand’s latest flavor offerings of Smirnoff ICE SMASH Tea.

Just in time for summer, Sazerac Co., Louisville, Ky., unveiled The Spritz, a ready-to-drink (RTD) cocktail offering inspired by the classic namesake cocktail.

7-Eleven Inc. is bringing the first taste of midnight to stores nationwide with a new limited-edition flavor of Gatorade Thirst Quencher – Midnight Ice.

The Arizona Bowl, which brings together teams from the Mountain West Conference and Mid-American Conference each year, announced a multi-year sponsorship deal, titling the event the “Snoop Dogg Arizona Bowl Presented by Gin & Juice By Dre and Snoop,” to air at 2:30pm MST on Dec. 28. 

Waterloo Sparkling Water, Austin, Texas, announced three new flavors with the launch of its All Day Rosé, Pi-Ño Colada and Mojito Mocktail Sparkling Waters. 

BlueTriton Brands, Stamford, Conn., announced the release of new aluminum bottle packaging. Five of BlueTriton’s brands will be leading the charge with the new containers — Poland Spring, Deer Park, Ice Mountain, Arrowhead and Pure Life.

Brothers and owners of Framingham, Mass.-based Jack’s Abby Craft Lagers Jack, Eric and Sam Hendler, have agreed to purchase Worcester, Mass.-based brewery Wormtown Brewery.

The Surfside portfolio includes the classic Iced Tea, Peach Tea, Half and Half and Lemonade. The RTDs are made with premium vodka, real tea, while containing 100 calories, 2 grams of sugar and zero bubbles.

Fireball, a brand of Sazerac Co., Louisville, Ky., is set to gallop into this year's classic horse racing events with bespoke, fiery hats dubbed “Hot Lids,” bringing a dash of cinnamon spice to the typical race day experience.