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Home » Topics » News

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Waterloo_GuyFieri_900.jpg

Waterloo Sparkling Water collabs with Guy Fieri for summer-inspired flavors

Mayor of Flavortown says the three limited-time offerings go 'big on flavor'
Staff Beverage Industry
April 3, 2025

Guy Fieri, known for culinary stardom on “Food Network,” and Flavortown have partnered with Waterloo Sparkling Water for three limited-time-only flavors: Lemon Italian Ice, Huckleberry Cobbler and Spiced Mango Sorbet.



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Gorgie

GORGIE announces Target launch

Energy drink brand to launch exclusive flavor with retailer this summer
Staff Beverage Industry
April 2, 2025

GORGIE, New York, announced their launch at 863 Target stores across the nation, debuting its four core energy drink flavors: Tropical Punch, Watermelon Splash, Peach Tea and Mango Burst. 


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Share A Coke Freestyle

Share a Coke on Freestyle turns to artificial intelligence

Experience available through June 2 at participating locations
Staff Beverage Industry
April 2, 2025

Coca-Cola Freestyle is putting a new spin on the iconic Share a Coke experience by turning consumers’ Freestyle mix into a more personalized, shareable moment.


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BeatBox Big Papa Pickle Margarita

BeatBox, Van Holten’s drop Pickle Margarita

Limited-edition wine-based Margarita available in select markets
Staff Beverage Industry
April 1, 2025

BeatBox Beverages, Austin, Texas, and Van Holten’s, Waterloo, Wis., have teamed up to launch an unexpected limited-time flavor: Big Papa Pickle Margarita. 


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SchillingCider_WILDinitiative_900.jpg

Schilling Hard Cider expands KEEP IT WILD initiative

April initiative supports environmental conservation in 11 states
Staff Beverage Industry
April 1, 2025

Throughout the month of April, Schilling is set to donate 5% of its sales from cans and draft pours of its best-selling ciders, including Excelsior Imperial Apple (Climate Neutral) and Moon Berries.


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Dutch Bros to enter the consumer packaged goods market

Quick service beverage company announces partnership with Trilliant Food & Nutrition
Staff Beverage Industry
March 28, 2025

Dutch Bros Inc. announced its plans to launch a line of Dutch Bros packaged coffee and related products to be sold in retail outlets in partnership with Trilliant Food & Nutrition LLC.


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Hard MTN DEW Code Red

HARD MTN DEW adds Code Red to portfolio

Flavored malt beverage launches Code Red: Save the Redheads initiative
Staff Beverage Industry
March 27, 2025

Fan-favorite HARD MTN DEW Code Red is joining the HARD MTN DEW lineup. To commemorate this much-anticipated release, HARD MTN DEW is adding fuel to the frenzy with a “Code Red” of its own: a PSA to save the world’s redheads.


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Stephen Curry PLEZi

PLEZi Nutrition, Stephen Curry team up to launch PLEZi Hydration Drink

New sports drink available in 3 flavors
Staff Beverage Industry
March 26, 2025

Created with four-time NBA Champion Stephen Curry, PLEZi Hydration is the latest collaboration from PLEZi Nutrition’s partnership with Stephen and Ayesha Curry, who are both co-founders and brand ambassadors of the PLEZi Hydration product.


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Jim Beam Pineapple

Jim Beam launches Jim Beam Pineapple

New flavor is brand’s first flavored spirit in 4 years
Staff Beverage Industry
March 25, 2025

Jim Beam, Clermont, Ky., unveiled its latest flavor innovation, Jim Beam Pineapple, adding to its award-winning portfolio. 


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7-Eleven AriZona Beverages Cold Brew Teas

7-Eleven, AriZona Beverages debut Southland Reserve Cold Brew Tea lineup

Cold brew tea available in 4 varieties
Staff Beverage Industry
March 25, 2025

7-Eleven Inc., Irving, Texas, unveiled Southland Reserve, an exclusive new private label drink designed to honor the brand’s rich heritage, it says. Crafted to deliver bold flavors with a smooth, refreshing taste, 7-Eleven has teamed up with AriZona Beverages, Woodbury, N.Y., to introduce the new line of cold brew teas.


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