7-Eleven Inc., Irving, Texas, unveiled Southland Reserve, an exclusive new private label drink designed to honor the brand’s rich heritage, it says. Crafted to deliver bold flavors with a smooth, refreshing taste, 7-Eleven has teamed up with AriZona Beverages, Woodbury, N.Y., to introduce the new line of cold brew teas.

Since 1927, 7-Eleven has been at the forefront of innovation — bringing customers what they want, when and where they want it, from the first self-serve soda fountain to coffee in to-go cups, the company says. Today, 7-Eleven is continuing this legacy of innovation with the introduction of Southland Reserve and its four cold brew tea flavors: Sweet Tea, Unsweet Tea, Peach Tea and Lemon Tea. 

Available at 7-Eleven, Speedway and Stripes stores nationwide, this new beverage line pays tribute to the company’s origin story as the world’s first convenience store, founded in 1927 as Southland Ice Company, under Southland Corporation, before the 7-Eleven name was coined in 1946, it notes. The Southland Reserve Cold Brew tea packaging design even pays tribute to 7-Eleven’s rich history, featuring imagery inspired by a 1950s-era photo of the convenience store giving a visual reminder of the brand’s deep-rooted legacy in convenience retail, the company says.

“This launch of Southland Reserve Cold Brew tea celebrates the legacy of 7-Eleven and the loyal customers who have made us who we are today,” said Nikki Boyers, vice president of private brands at 7-Eleven, in a statement. “With this lineup, we’re bringing together the best of the past and the present, delivering a drink that is both nostalgic and refreshingly new.”

Don Vultaggio, Chairman and founder of AriZona Beverages, added: “At AriZona, we’ve always been passionate about bringing high-quality, great-tasting beverages to our customers. Working with 7-Eleven to create Southland Reserve Cold Brew tea was a natural fit. By combining our expertise in cold brewing with 7-Eleven’s deep-rooted legacy, we’ve crafted a refreshing and flavorful tea that we know customers will love.”

Southland Reserve Cold Brew teas are available in 16-ounce bottles and crafted using gravity-based filtration and cold steeping process, the company says. The black and green tea leaves are sourced from Argentina, Indonesia and Kenya and steeped for an extended period to ensure an aromatic flavor without bitterness, it adds.