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Malibu announced its partnership with Dole to introduce Malibu & Dole, a new line of ready-to-drink (RTD) cocktails with Dole coming early 2026.

After successfully reviving the JOLT Cola brand, REDCON1 announced the launch of JOLT Root Beer, its first flavor extension of the energy cola.  

Lo Secco Prosecco DOC, Brut Nature, created by beverage innovator Monika Elling, founder and CEO, officially launched in the United States.

Right in time for fall, Bloom Nutrition welcomed its first-ever special-edition Sparkling Energy flavor: Crisp Apple.

Tequila Zarpado, a brand of Latitude Beverage, introduced its latest expression: Zarpado REAPER. 

Kona Coffee Co. announced a broadened lineup that now includes high-percentage Kona blends and rare single origin coffees.

Breckenridge Distillery, an award-winning craft distillery and spirits brand by Tilray Brands, announced the launch of Mock One, a new line of non-alcohol (NA) spirits.

Fire Department Coffee, a firefighter- and veteran-owned brand, unveiled its new espresso lineup: Skull Crushing Instant Espresso.

Yellowstone Bourbon announced the launch of Yellowstone Cocktails, a new offering of premium ready-to-serve cocktails. 

Afterdream, a new brand of microdosed, non-alcohol cannabis beverages, unveiled its signature ready-to-drink cans, offering a functional alternative to alcohol, it says.